Required skills

photoimaging skills sufficient to

create meaningful images in private and public spaces in a respectful manner

filefilm optimisationcreation incl FTP to photoimaging industry standards

research skills sufficient to

compare contemporary styles and conceptualaesthetic approaches to media press and public relations photoimaging

maintain professional practice arrangements for media press and public relations photoimaging

critical thinking skills sufficient to

recogniseaddress barriers to effective photoimaging workflow

employ reflective questioning to analyse performance

literacy skills sufficient to write basic captions to accompany media photoimages

numeracy skills sufficient to maintain records of travelling and outofpocket expenses for reimbursement purposes

communication skills sufficient to

clarify access and release issues relevant to street photography property releases and photographing in public spaces eg as it relates to confrontation with overzealous members of the public and community services

negotiate access with subjects and media product developers

negotiate pricesfair exchange of services with clients and project stakeholders

recogniseovercome tension and nervousness in subjects

resolve complaintsdisputes

seek feedback from clients on shoot progress and image selection

speak at editorial team meetings and maximise networking opportunities

work effectively with diversity deal empathetically and clearly direct subjects

learning skills sufficient to review personal performance within shoot context

planning and organising skills sufficient to

interpret and respond to photoimaging briefs

organise shoots on locationin studio and prepare shoot management timelines

problem solving skills sufficient to identifyrectify equipment malfunctionfailure

teamwork skills sufficient to work with an editorialPR team

technology skills sufficient to check and reinstate equipment

Required knowledge

business practice eg partnerships contracts intellectual property copyright legal moral insurance financial budget political OHS licences and permits

media press and PR photoimaging environment including practices and products

moral and ethical issues relevant to media photoimaging

relationship between photoimaging practitioner and employers the community professional bodies and associations

selection testing and evaluation of technology to ascertain suitability for media photoimaging purposes

traditions and contemporary issues that inform domestic photoimaging practice

working with government institutionsregulations relating to media environment

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

ability to apply a typical workflow in media photoimaging professional practice

ability to apply coordination and negotiation skills to own photoimaging work practices

ability to apply technical and imaging skills including capturingoptimising media images

ability to interact and liaise with clients members of the public community services personnel and associated professionals

ability to participate as an image provider within the media industry

Context of and specific resources for assessment

Assessment must ensure

access to a range of photoimaging production equipment employed in a media context eg cameras computers software printers darkrooms studios lighting and accessories

access to a range of locations and studios for media photoimaging shoots

access to sources of information to research contemporary styles and conceptualaesthetic approaches to media photoimaging

opportunity for collaboration with or in allied industries eg journalistsfeature writers graphic artists fashion and food stylists makeup artists hairdressers

access to appropriate learning and assessment support when required

the use of culturally appropriate processes and techniques appropriate to the oracy language and literacy capacity of the assessee and the work being performed

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by candidate

direct observation of candidate applying a typical workflow in media photoimaging professional practice

case studies to assess candidates ability to research contemporary styles and conceptualaesthetic approaches to media photoimaging

participation inobservation of professional media photographyphotoimaging awards

review of photoimaging products against media industry standards and service specifications

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

CUVPHIA Research role and use of the photoimage in visual communication

CUVPHI501A Research role and use of the photoimage in visual communication

CUVPHIA Research and exploit photoimaging trends

CUVPHI502A Research and exploit photoimaging trends

CUVPHIA Explore the descriptive and emotive nature of photo lighting

CUVPHI503A Explore the descriptive and emotive nature of photo lighting

CUVPHIA Investigate and exploit innovative imaging options

CUVPHI504A Investigate and exploit innovative imaging options

CUVPHIA Produce an innovative presentation package of professional work

CUVPHI505A Produce an innovative presentation package of professional work

CUVPHIA Produce commercial photoimages

CUVPHI506A Produce commercial photoimages.

Sources of information may include:

Shoot requirements may include:

Destination publication usage may include:

Appropriate person/s may include:

Professional practice arrangements may include:

Shoot preparations may include:

Shoot context may include:

Optimise images may include:

Media product may include: