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Elements and Performance Criteria

  1. Receive and interpret job request requirements.
  2. Prepare for shoot.
  3. Shoot images and optimise to client, brief and post-production specifications.
  4. Wrap up and review shoot.

Required Skills

Required skills

photoimaging skills sufficient to

archive maintain and manage film and digital assets

create meaningful images in private and public spaces in a respectful manner

createoptimise filefilm to technical photoimaging industry standards

research skills sufficient to

access information on all aspects associated with technical shoots

compare against existing quality assurancequality management QAQM procedures and best practice

compare contemporary styles and conceptualaesthetic approaches to technical photoimaging

maintain professional practice arrangements for technical photoimaging

critical thinking skills sufficient to

recogniseaddress barriers to effective photoimaging workflow

employ reflective questioning to analyse performance

literacy skills sufficient to

develop and interpret business documents and contracts

interpret QAQM policy documentation

numeracy skills sufficient to

maintain contractualfinancial records for businesstaxation purposes

prepare budgets quotations and invoices for clients

communication skills sufficient to

engage with patientsmedical professionals in a meaningful and respectful way

explaindescribe work practices and methods

liaisenegotiate with clients subjects marketing officers creativeproduction teams medical staff scientifictechnical staff museumgallery staff policeforensic personnel field officers suppliers contractors employees and project stakeholders

obtain necessary permitslicences to operate ancillary equipment and work in special locations

learning skills sufficient to

learn the operation of ancillary equipment

review performance against QAQM processes

review personal performance within shoot context

upgrade knowledge required to work in varied locations of technical imaging

planning and organising skills sufficient to

conduct an audit of QAQM procedures

interpret and respond to photoimaging briefs

coordinate activities of models assistants and creativeproduction teams

organise shoots on locationin studio and prepare shoot management timelines

teamwork skills sufficient to

deal empathetically with subjects in a variety of environments including ones of a highly charged emotional and stressful nature

establishnourish industry links with suppliers contractors and employees

negotiate pricesfair exchange of services

recogniseovercome tension and nervousness in subjects

relate with the public and work team

resolve complaintsdisputes

work effectively with diversity

technology skills sufficient to check and reinstate equipment studio and props

Required knowledge

business practice eg partnerships contracts intellectual property copyright legal moral insurance financial budget political OHS licences and permits

forensic medical museum and scientific photoimaging environment including practices and products

Quality assurancequality management systems and audits

relationship between practitioner and professional bodiesassociations

selection testing and evaluation of technology to ascertain suitability for technical production purposes

traditions and contemporary issues that inform technical photoimaging practice

working with government institutionsregulations relating to technical photoimaging practice

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit in this unit

Evidence of the following is essential

ability to apply a typical workflow in technical photoimaging professional practice

ability to apply business coordination and negotiation skills to own photoimaging work practices

ability to apply technical and imaging skills including capturingoptimising technical images

ability to interact and liaise with clients subjects suppliers contractors employees models assistants creativeproduction teams project stakeholders and associated professionals

attainment of required skillspermits critical to the performance of activities in specialised locations eg diving certificates mountaineering skills mining site permits and licences

understanding of special communication needs confidentiality and cultural diversity requirements within the technical photoimaging environment

When assessing in a scientific context evidence of competency against the following is also required

PMLTESTA Capture and manage scientific images

PMLTEST409A Capture and manage scientific images

When assessing in a medical context evidence of competency against the following is also required

BSBMEDB Interpret and apply medical terminology appropriately

BSBMED301B Interpret and apply medical terminology appropriately

HLTINA Comply with infection control policies and procedures in health work

HLTIN301A Comply with infection control policies and procedures in health work.

When assessing in a museumlibrary context evidence of competency against the following is also required

CULMSB Observe and report basic condition of collection

CULMS205B Observe and report basic condition of collection

Context of and specific resources for assessment

Assessment must ensure

access to a range of photoimaging production equipment eg cameras computers software printers darkrooms studios lighting and accessories

access to a range of locations and studios for technical photoimaging shoots

access to sources of information to research contemporary styles and conceptualaesthetic approaches to technical photoimaging

opportunity for collaboration with or in allied industries eg marketing officers graphicweb designers commercial printers medical pathology nursing or allied health staff scientifictechnical staff and police

access to appropriate learning and assessment support when required

the use of culturally appropriate processes and techniques appropriate to the oracy language and literacy capacity of the assessee and the work being performed

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by candidate

direct observation of candidate applying a typical workflow in technical photoimaging professional practice

case studies to assess candidates ability to research contemporary styles and conceptualaesthetic approaches to technical photoimaging

participation observation in professional technical or illustrative photographyphotoimaging awards

review of technical image products against industry standards and brief specifications

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

CUVPHIA Produce media photoimages

CUVPHI508A Produce media photoimages

CUVPHIA Make illustrative images for publication and display

CUVPHI512A Make illustrative images for publication and display

CUVPHIA Employ colour management in a digital imaging workplace

CUVPHI514A Employ colour management in a digital imaging workplace.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Technical photoimaging projects may include:

astronomical phenomena

aerial

biological (on-site or in the field):

animal

botanical

freshwater

marine

microscopic and macroscopic

natural phenomena

terrestrial

buildings/construction sites

copy work

cultural, anthropology and archaeology (on-site or in the field):

artefacts

human history object and subjects

site documentation

geological and mining (on-site or in the field):

landform and vegetation documentation

metallurgy and crystallography

mine sites and equipment

medical (on-site or in the field):

clinical/patients

dental

ophthalmology

pathology

pre-surgical

surgical

police and forensic (on-site or in the field):

accident sites

coronial

crime scene documentation

evidence

product/equipment.

Appropriate person/s may include:

members of relevant professional associations

mentors/peers/team members

practising institutional photographers, photoimagists or members of allied fields.

Professional practice arrangements may include:

contracts

copyright, licensing and intellectual property rights

financial management

image archive/digital asset management

image transportation and storage

institutional workplaces

insurance (personal public risk, accident and sickness, equipment)

licences and permits

model and property releases

OHS

project budget management.

Management procedures may include:

clinical governance

confidentiality

image storage, archiving, data protection

informed/voluntary patient consent

institutional and public legal systems for photoimaging access to locations and subjects

institutional internal financial systems

institutional management systems

internal job requests, numbering and logging systems

patient admission procedures (including patient consent forms).

Workflow requirements may include:

liaising with other professionals

professional development requirements for shoot

sourcing specialised equipment

sourcing technical information for shoot

sourcing time schedules (e.g. operation lists).

Special considerations may include:

confidential, privacy or secrecy issues for shoot and subject/s

dealing with stressful situations (emergency departments, mortuaries, operating theatres)

empathetic communication skills

knowledge of shoot context and subject/s for safety or health issues

personal protective equipment

recognising/overcoming tension and nervousness in subjects

special needs for subject/patient.

Technical requirements may include:

colour management systems

dynamic range of input (capture) device and tonal clipping of output (printing) device

props, stands and backdrops

special lighting requirements (e.g. fibre optics, infrared, ultraviolet, dental lighting systems)

special requirements of location

specialised capture or scanning devices (e.g. microscope backs, electron microscopes, reflective and transmissive scanners)

technical equipment required by shoot context.

Shoot requirements may include:

analogue or digital capture technologies and supporting accessories

food and accommodation

hire options for equipment

model/s, props/backgrounds

photoimaging lighting

ambient

mixed lighting

supplementary (electronic flash/tungsten/fluorescent/other)

processing requirements for image work created

studio/location (internal, external, aquatic, aerial)

the technical imaging product (how it is to be used/what the client specifies)

timelines for stages of the workflow

transportation of team/equipment.

Shoot responsibilities may include:

confirm legal aspects of the shoot (e.g. copyright, licensing and intellectual property rights)

control the environment and shoot context (e.g. surgical team for operative context; police professionals in a forensic or evidential context; scientist in a experimental illustration context)

control the image product

control the shoot

internal billing

negotiate and sign contract

select locations, props, backgrounds

sign-off on product.

Shoot preparations may include:

assemble and check all equipment

brief assistants/members of team

conceptualise involvement in creative process

confirm time/place/requirements for all aspects of the shoot that will be supplied by others

undertake weather check for location shoots.

Shoot context may include:

astronomical

library/art gallery/museum (locations/studio)

medical/hospital (locations/laboratory/studio)

mining (locations/laboratory)

police/forensic (locations/laboratory)

public spaces/institutional administration spaces

research/scientific (locations/laboratory/studio).

Production team may include:

administration representatives

assistants

camera equipment

digital systems

AV/Telehealth representatives

commercial printers

design/construction specialists (of customised shoot equipment)

graphic designers

imaging product specialists (including audio, film, television)

location specialists

marketing and promotion specialists

medical specialists and technical teams

post-production coordinator/s

reprographics specialists

scientific/educational professionals

scientists and technicians

specialists for field activities (including diving, mountaineering, boating/shipping, pilots, machine operators, mapping, rangers)

surgical teams.

Optimise image may include:

maintain quality/integrity of the digital data

optimise, retouch, enhance and photo-montage as requested and where appropriate

output to Natural Scale (e.g. for court exhibit boards)

process JPEG/RAW/DNG files

use appropriate:

bit depth

colour space

file dimensions/size in pixels

file format (e.g. JPEG, TIFF, PSD, PDF)

uncompressed/compressed files.

Image product may include:

archive/use appropriate digital asset management protocols and procedures

black and white prints to a specified format

colour film transparencies to a specified format digital files as specified:

digital asset management

file naming, metadata, captions and inclusion of file info data

transfer media (e.g. C, DVD, internet)

print/s to specified size, mounting and finish.