Google Links

Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

Required Skills

Required skills

literacy skills to interrogate and interpret a broad range of information on new photo imaging trends and technology

numeracy skills to assess the financial viability of creative and commercial opportunities as they arise from trends and emerging technologies

communication skills to

critique and discuss new photo imaging trends and technology

communicate newly acquired knowledge with peers andor employees

use industry and community networks as sources of information

critical thinking skills to identify creative and commercial opportunities

learning skills to seek expert advice when implementing new photo imaging trends and technology

planning and organising skills to

interpret and respond to photo imaging briefs

budget for costs associated with the implementation of new technology

develop systems to respond to future creative and commercial opportunities

document research findings clearly and concisely

plan integration of new technology into own photo imaging practice

problemsolving skills to recognise and resolve workplace issues when implementing new technology into own photo imaging practice

technology skills to coordinate the installation of new technology

Required knowledge

business implications and consequences of adopting photo imaging trends and technology

commonly used research methodologies including copyright moral and intellectual property issues associated with photo imaging research

current trends and emerging technologies in photographyphoto imaging

OHS requirements relating to photography and computer usage

planning and review processes for photo imaging business

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

research trends and emerging technologies within the photo imaging industry

exploit creative and commercial opportunities that arise from trends and emerging technologies

connect trends and emerging technologies to aspects of photo imaging work practices such as

image lighting acquisition processing output and presentation

industrystandard photo imaging workflows

marketing and promotion of products and services

review the impact of integrating trends and emerging technologies into photo imaging work practices

Context of and specific resources for assessment

Assessment must ensure

appropriate technology and sources of information to research trends and emerging technologies within the photo imaging industry

an environment where creative and commercial photo imaging opportunities can be exploited

appropriate learning and assessment support when required

the use of culturally appropriate processes and techniques appropriate to the oracy language and literacy capacity of the candidate and the work being performed

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence

review of thirdparty reports from experienced practitioners

direct observation of candidate exploiting creative and commercial photo imaging opportunities

case studies to assess candidates ability to research trends and emerging technologies

problemsolving activities to assess candidates critical thinking skills

Assessment methods should closely reflect workplace demands eg literacy and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

CUVPHIA Research the role and use of the photo image in visual communication

CUVPHI516A Research the role and use of the photo image in visual communication

CUVPHIA Explore the descriptive and emotive nature of photo lighting

CUVPHI518A Explore the descriptive and emotive nature of photo lighting

CUVPHIA Investigate and exploit innovative imaging options

CUVPHI519A Investigate and exploit innovative imaging options

CUVPHIA Produce an innovative presentation of professional work

CUVPHI520A Produce an innovative presentation of professional work.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Trends and emerging technologies may include:	advances in equipment and technology, including: capture and lighting equipment image processing output methods and presentation devices alliances with allied technologies and businesses changing nature of the marketplace, including: advertising and promotional opportunities, including marketing of products and services business structures and operational strategies copyright, industrial relations (IR), insurance and taxation funding policies and government initiatives new markets associated with market contraction and expansion new terminology photo imaging workflows social, political and environmental developments.
Sources of information may include:	copyright and legal representatives discussions with innovative industry practitioners electronic and print media, including news, reviews and articles employee association or union representatives, and other sources of IR information events, such as industry functions, conferences, trade fairs, community activities, expositions, exhibitions, festivals and social events government bodies and associated publications industry associations internet and social media libraries and archives, including text, film, video, sound and graphic lifestyle and contemporary issues magazines museums, galleries and studios national and international journals, such as artist, computing and design journals personal observations and experience professional competitions and awards professional development opportunities, such as training programs, seminars, conferences, exhibitions, symposiums, workshops and master classes retail and wholesale suppliers of products and services technical publications and reference books.
Relevant personnel may include:	early adopters mentors peers photographers photo imaging importers and suppliers professionals from allied areas speakers at conferences and seminars.
Critical thinking techniques may include:	analysing and evaluating actions and policies clarifying issues, values and standards comparing similar situations comparing and contrasting ideals with practice comparing and evaluating beliefs, interpretations and theories developing criteria for evaluation distinguishing relevant from irrelevant facts examining and evaluating assumptions exploring implications and consequences generating and assessing solutions making interdisciplinary connections making plausible inferences and predictions noting significant similarities and differences reading and listening critically recognising contradictions transferring insights to new contexts using critical vocabulary.
Entrepreneurial attitudes may include:	ability to act on intuition and assumptions ability to think laterally and independently ability to work within ambiguity and uncertainty confidence in self and vision curiosity desire to take risks flexibility interest in pursuing new ideas.