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Elements and Performance Criteria

Required Skills

Required skills

research skills to

access information from reliable sources to inform decisionmaking process

compare contemporary and emerging styles and conceptual and aesthetic approaches to presentation packages of creative product

numeracy skills to develop and maintain financial records for budgets

literacy skills to

prepare text for business documents pricing schedules and contracts

interpret a range of media from research

communication skills to

critique and discuss best practice presentation methodologies

liaise with a range of service providers in the presentation of creative products

critical thinking skills to plan and implement presentation concepts

learning skills to develop and maintain skills in presentation technology

planning and organising skills to

plan and implement project development processes

manage the workflow of research concept development production and postproduction in the presentation of creative products

problemsolving skills to address presentation equipment malfunctions

technology skills to

edit enhance manipulate and output photo images to industry standards for presentation purposes

apply and maintain quality control procedures for presentation purposes

use an extended range of digital media design and presentation technologies

Required knowledge

commonly used research methodologies

current and emerging trends in presentation technologies including design layout typography interactivity and accessibility

industrystandard and best practice presentation methodologies

OHS requirements relating to technology usage

visual communication forms relevant to the presentation of creative products

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

research industry practice presentation methodologies

design and realise presentation concepts

present creative products in a manner suited to the intended audience and purpose

Context of and specific resources for assessment

Assessment must ensure

appropriate technology and sources of information to research industrystandard presentation methodologies

industrystandard presentation packages andor technology

environment where a range of industrystandard presentation methodologies can be applied

appropriate learning and assessment support when required

the use of culturally appropriate processes and techniques appropriate to the oracy language and literacy capacity of the candidate and the work being performed

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence

review of thirdparty reports from experienced practitioners

direct observation of candidate presenting creative products

case studies to assess candidates ability to research trends and emerging technologies

problemsolving activities to assess candidates critical thinking skills

Assessment methods should closely reflect workplace demands eg literacy and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Guidance information for assessment

Holistic assessment with any photo imaging unit or other units relevant to the industry sector workplace and job role is recommended for example

BSBMKGA Promote products and services

BSBMKG413A Promote products and services

CUFDIGA Author interactive media

CUFDIG401A Author interactive media

CUFDIGA Design user interfaces

CUFDIG402A Design user interfaces

CUFDIGA Create user interfaces

CUFDIG403A Create user interfaces

CUFDIGA Design web environments

CUFDIG502A Design web environments

CULMSB Conceive develop and realise exhibition designs

CULMS008B Conceive, develop and realise exhibition designs.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Presentation methodologies may include:	business cards and promotional folders CDs and DVDs digital media presentations digital media sequences with recorded sound: documentary (travel) fiction, stories and drama humour illustration as part of a longer presentation interpretative, including music, songs, poetry and prose personal comment on any subject digital/photo slide shows exhibitions of work in a variety of display spaces printed images, bound in book form or in folios websites and interactive or social media.
Sources of information may include:	book journals and book binders discussions with industry practitioners, such as visual and interactive media artists, and master craft workers electronic and print media, such as news, reviews and articles events, such as industry functions, conferences, trade fairs and expositions government bodies and associated publications internet libraries and archives, such as text, film, video, sound and graphic national and international journals, such as computing, design, video and interactive digital media personal observations and experience professional development opportunities, such as training programs, seminars, conferences, competitions, awards, exhibitions, symposiums, workshops and master classes relevant industry associations retail and wholesale suppliers of products and services technical publications and reference books.
Appropriate people may include:	employers future clients members of relevant professional associations mentors and peers practising photographers, photo imagists and members of allied fields.
Required purpose may include:	application submission: association membership grant or commission industry accreditation artistic commercial educational entertainment job interview marketing promotion, such as promotional give-away to prospective clients.
Production requirements and content implications may include:	appropriate output mediums (MP4, MOV, 3G) appropriate rhythm in picture and sound sequences appropriate selection, variation and speed of image transitions (dissolve, pan, zoom) calculating image numbers categorisation and sequencing of images choice and quality of photographic visual material continuity and aptness of sound with visual material cost for production of multiples image cropping image printing (desktop printer, darkroom, lab, bureau) mixing sound sources pictorial character of sequences printing, burning, binding, box making, or fabrication by self or others quality control: calibrating and optimising output devices checking service provider’s output against specification making colour match samples making specification documents scriptwriting and speaking and narrating size, mounting and weight viewing requirements: CD and DVD specifications data or slide projector for projected images exhibitions viewing locations, such as theatres, boardrooms and night sky projections visuals (colour and monochrome) website and interactive and social media.
Critical thinking techniques may include:	analysing and evaluating actions and policies clarifying issues, values and standards comparing similar situations comparing and contrasting ideals with practice comparing and evaluating beliefs, interpretations and theories developing criteria for evaluation distinguishing relevant from irrelevant facts examining and evaluating assumptions exploring implications and consequences generating and assessing solutions making interdisciplinary connections making plausible inferences and predictions noting significant similarities and differences reading and listening critically recognising contradictions transferring insights to new contexts using critical vocabulary.
Content may include:	audio, video and DVD sequences paintings, drawings and illustrations photographs/photo images practitioner’s own creative work selections from existing stock libraries three-dimensional forms, packaging and sculptures.