Elements and Performance Criteria
- Select domestic photo imaging services to market to public clients
- Research sources of information for contemporary styles and conceptual or aesthetic approaches to domestic subjects
- Develop a studio style and determine its relevance and suitability to intended target audience
- Develop work samples representative of studio style for marketing and promotional purposes
- Prepare pricing schedule, order forms, terms of trade and contracts for domestic photo imaging services
- Research and adopt professional practice arrangements for shoot and confirm with appropriate people
- Promote and market domestic photo imaging services to potential clients
- Liaise with client and prepare for shoot
- Meet with client to confirm shoot responsibilities and define or refine shoot requirements
- Employ empathetic questioning to determine and refine the required domestic photo imaging services
- Consider shoot requirements and make test shots to refine skills for shoot
- Prepare shoot management timelines and make appropriate shoot preparations
- Negotiate with necessary parties for access to locations and other subjects
- Shoot images, and proof and optimise work to client specifications
- Capture images to agreed style and content within shoot context
- Work with a production team, proof images and seek feedback from client on shoot progress and image selection
- Optimise images to agreed client specifications using industry standards
- Output optimised images and/or integrated presentation products to agreed client specifications using a range of service suppliers
- Wrap up and review shoot
- Maintain quality and working condition of equipment, studio and props
- Review pricing schedule and prepare invoice for client
- Review client response and personal performance within shoot context
- Catalogue and archive optimised images and/or integrated presentation products appropriately
- Maintain contractual and financial records for business and taxation purposes
- Update work samples of domestic photo imaging services for marketing and promotional purposes
- Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot