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Elements and Performance Criteria

Required Skills

Required skills

photo imaging skills to

archive maintain and manage film and digital assets

create and optimise files and film to photo imaging industry standards

exhibit transport and display photo images in an art context

research skills to

access information on all aspects associated with photo imaging shoots

compare contemporary styles and conceptual or aesthetic approaches to art photo imaging

maintain professional practice arrangements for art photo imaging

literacy skills to

write artists statements and develop a rsum or curriculum vitae

interpret and develop business documents and contracts

obtain necessary permits and licences to operate equipment and work in special locations

numeracy skills to

maintain contractual and financial records for business and taxation purposes

prepare budgets quotations and invoices

critical thinking skills to

recognise and address barriers to effective photo imaging workflow

reflect on and analyse own performance

problemsolving skills to identify and rectify equipment malfunction or failure

communication skills to

attract and maintain sponsors

engage and negotiate with stakeholders in a meaningful and respectful way

establish and nourish industry links with suppliers contactors and employees

explain conceptual basis for work in written and verbal contexts

negotiate prices and fair exchange of services

promote own photo imaging work in the media

resolve complaints and disputes

work effectively with diversity

learning skills to

learn operation of equipment

upgrade knowledge required to work in the varied locations of art imaging

review personal performance within shoot context

planning and organising skills to

coordinate activities of models assistants and creative and production teams

organise shoots on location or in studio and prepare shoot management timelines

technology skills to check and reinstate equipment studio and props

Required knowledge

business practice including partnerships contracts intellectual property copyright legal moral insurance financial budget political OHS licences and permits

relationship between artist and professional bodies or associations

procedures for selecting testing and evaluating technology to determine its suitability for personal creative production purposes

traditions and contemporary issues that inform art photo imaging practice

working within the arts media gallery and exhibition environments

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

apply a typical workflow in art photo imaging professional practice

apply business coordination and negotiation skills to own photo imaging work practices

apply problemsolving skills to the creative process

apply technical and imaging skills including capturing and optimising art images

conceptualise research initiate design and present visual art projects

interact and liaise with potential clients commissioning agents media agencies peers and associated professionals

Context of and specific resources for assessment

Assessment must ensure

a range of photo imaging production equipment such as cameras computers software printers darkrooms lighting and accessories

a range of locations and studios for art photo imaging shoots

sources of information to research contemporary styles and conceptual or aesthetic approaches to art photo imaging

appropriate learning and assessment support when required

opportunity for collaboration with or in allied creative arts disciplines

the use of culturally appropriate processes and techniques appropriate to the oracy language and literacy capacity of the candidate and the work being performed

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence

review of thirdparty reports from experienced practitioners

direct observation of candidate applying a typical workflow in art photo imaging professional practice

case studies to assess candidates ability to research contemporary styles and conceptual or aesthetic approaches to art photo imaging

participation in or observation of art photo imaging awards

review of creative products against industry standards and service specifications

written and oral questioning or interview to test conceptual and technical soundness of project interpretation and creative product

Assessment methods should closely reflect workplace demands eg literacy and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

CUVPRPA Select and prepare creative work for exhibition

CUVPRP303A Select and prepare creative work for exhibition

CUVPHIA Research the role and use of the photo image in visual communication

CUVPHI516A Research the role and use of the photo image in visual communication

CUVPHIA Research and exploit photo imaging trends

CUVPHI517A Research and exploit photo imaging trends

CUVPHIA Explore the descriptive and emotive nature of photo lighting

CUVPHI518A Explore the descriptive and emotive nature of photo lighting

CUVPHIA Investigate and exploit innovative imaging options

CUVPHI519A Investigate and exploit innovative imaging options

CUVPHIA Produce an innovative presentation of professional work

CUVPHI520A Produce an innovative presentation of professional work.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Project opportunities may include:	art grants commission work self-commissioned work sponsorship opportunities.
Sources of information may include:	copyright and legal representatives discussions with innovative industry practitioners electronic and print media, such as news, reviews and articles employee association/union representatives and other sources of industrial relations information events, such as industry functions, conferences, trade fairs, community activities, expositions, exhibitions, festivals and social events government bodies and associated publications industry associations internet and podcasts libraries and archives, including text, film, video, sound and graphic lifestyle and contemporary issues magazines museums, galleries and studios national and international journals, such as artist, computing and design journals personal observations and experience professional competitions and awards professional development opportunities, such as training programs, seminars, conferences, exhibitions, symposiums, workshops and master classes retail and wholesale suppliers of products and services technical publications and reference books.
Appropriate people may include:	critics, commentators and polemicists curators and gallery staff members of relevant professional associations mentors and peers practising artists or members of allied fields.
Technical requirements may include:	allied and symbiotic technologies analog or digital technologies emerging technologies interactive and/or multimedia visual and non-visual communication technology.
Projected budget may include:	analysis of potential time spent on each aspect of project as a costed item at an appropriate rate other project expenses professional development costs for project professional services and fees promotion and marketing costs quotes for all projected production costs travel, accommodation and out-of-pocket expenses.
Supporting material may include:	artist’s statement, including how personal practice or capabilities would satisfy project requirements curriculum vitae or résumé developmental images or concepts documentation procedure documents referees.
Professional practice arrangements may include:	contracts copyright, moral rights and licensing financial management insurance, such as personal, public risk, accident and sickness, equipment, completed art in display, transportation and storage intellectual property rights licences and permits model and property releases OHS project budget management.
Documentation procedures may include:	photo-documentary record of key aspects of the project website, blogsite or online newsletter written reviews or research papers on progress.
Stakeholders may include:	architects and engineers community groups funding organisations project managers sponsors subjects chosen to illustrate the theme or concept.
Media and promotion opportunities may include:	feature articles news coverage opening events radio and television interviews reviews websites.
Media package may include:	artist statement curriculum vitae media release sponsor information supporting visual material, such as images, video footage and logos venue and opening dates and hours information.
Media response may include:	newspaper and magazines reports reviews television and radio coverage video and audio transcripts.
Contractual and financial requirements may include:	analysis of actual and projected project budget analysis grant acquittals invoicing project payments, including professional services, and hire of equipment and spaces written agreements for project.