Google Links

Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

Required Skills

Required skills

photo imaging skills to

archive maintain and manage film and digital assets

create and optimise files and film to illustrative photo imaging industry standards

exhibit transport and display photo imaging products in an illustrative context

use an extended range of photo imaging design and allied technologies within the illustrative environment

research skills to

access information on all aspects associated with an illustrative shoot

compare contemporary styles and conceptual or aesthetic approaches to illustrative photo imaging

maintain professional practice arrangements for illustrative photo imaging

obtain necessary permits and licences to operate equipment and work in special locations

critical thinking skills to

recognise and address barriers to effective photo imaging workflow

reflect on and analyse own performance

literacy skills to develop and interpret business documents and contracts

numeracy skills to

develop and use complex spreadsheets

maintain contractual and financial records for business and taxation purposes

prepare budgets quotations and invoices for clients

communication skills to

engage with clients subjects and professionals in a meaningful and respectful way

establish and nourish industry links with clients contractors and employees

explain and describe work practices and methods

negotiate prices and fair exchange of services with clients and project stakeholders

negotiate with and relate to clients models creative teams and project stakeholders

resolve complaints and disputes

work effectively with diversity and deal empathetically with subjects

learning skills to

learn the operation of equipment

review personal performance within shoot context

upgrade knowledge required to work in varied locations of illustrative imaging

planning and organising skills to

coordinate activities of models assistants and creative and production teams

interpret and respond to photo imaging briefs

organise shoots on location or in studio and prepare shoot management timelines

problemsolving skills to identify and rectify equipment malfunction or failure

teamwork skills to work with a production team

technology skills to check and reinstate equipment studio and props

Required knowledge

nature of broad illustrative photo imaging environment including scientific technical book and magazine publication promotion and how illustrative image products are used

business practice including partnerships contracts intellectual property copyright legal moral insurance financial budget political OHS licences and permits

procedures for selecting testing and evaluating technology to determine its suitability for illustrative production purposes

traditions and contemporary issues that inform illustrative photo imaging practice

procedures for working with government institutions and regulations relating to the illustrative photo imaging environment

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

apply a typical workflow in illustrative photo imaging professional practice

apply business coordination and negotiation skills to own photo imaging practice

apply problemsolving activities arising from the creative process

apply technical and imaging skills including capturing and optimising illustrative images

interact and liaise with clients and associated professionals

Context of and specific resources for assessment

Assessment must ensure

a range of photo imaging production equipment employed in an illustrative context such as cameras computers software printers darkrooms lighting and accessories

a range of locations and studios for illustrative photo imaging shoots

sources of information to research contemporary styles and conceptual and aesthetic approaches to illustrative photo imaging

appropriate learning and assessment support when required

opportunity for collaboration with or in allied industries such as designers scientists educationalists advertisers prepress specialists processing labsprinters bookbinders publishers and presentation specialists

the use of culturally appropriate processes and techniques appropriate to the oracy language and literacy capacity of the candidate and the work being performed

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence

review of thirdparty reports from experienced practitioners

direct observation of candidate applying a typical workflow in illustrative photo imaging professional practice

case studies to assess candidates ability to research contemporary styles and conceptual or aesthetic approaches to illustrative photo imaging

participation in and observation of professional design advertising and photographyphoto imaging awards

review of photo imaging products against illustrative industry standards and service specifications

Assessment methods should closely reflect workplace demands eg literacy and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

CUVPHIA Research the role and use of the photo image in visual communication

CUVPHI516A Research the role and use of the photo image in visual communication

CUVPHIA Research and exploit photo imaging trends

CUVPHI517A Research and exploit photo imaging trends

CUVPHIA Explore the descriptive and emotive nature of photo lighting

CUVPHI518A Explore the descriptive and emotive nature of photo lighting

CUVPHIA Investigate and exploit innovative imaging options

CUVPHI519A Investigate and exploit innovative imaging options

CUVPHIA Produce an innovative presentation of professional work

CUVPHI520A Produce an innovative presentation of professional work

CUVPHIA Employ colour management in a digital imaging workplace

CUVPHI529A Employ colour management in a digital imaging workplace.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Illustrative photo imaging projects may include:	book and magazine covers CD sleeves and covers creation of ‘visual identity’ images for commercial use design and capture of images for training materials (print and online) images for billboard signage images for display panels, conferences, trade displays and corporate promotions images for murals and commercial interior decoration scientific and technical subjects.
Sources of information may include:	contemporary media, such as newspapers, television and magazines exhibitions internet and social media sites interviews personal experiences professional awards professional libraries workshops, seminars and conferences.
Appropriate people may include:	members of relevant professional associations mentors and peers practising illustrative photographers, photo imagists and members of allied fields.
Client may include:	arts professional organisations commissioning agent community organisations government institutions marketing and promotion professionals scientific professionals self-commissioned.
Shoot responsibilities may include:	check estimate against budget and make necessary adjustments to date, props, location and talent confirm budget with client confirm legal aspects of the shoot, such as copyright, licensing issues and intellectual property rights control the creative product and the shoot negotiate and sign contract pay bills of third-party suppliers and service providers receive purchase order from client select and hire models select locations, props and backgrounds send confirmation and quotation to client and include: cover note creative fee and usage duration, media and region terms and conditions sign off on creative product.
Shoot requirements may include:	analog or digital capture technologies and supporting accessories creative product: how it is to be used what the client specifies hire options for equipment layout references models, props and backgrounds overall look and feel required to satisfy requirements of brief photo imaging lighting: ambient mixed lighting supplementary, including electronic flash, tungsten and fluorescent processing and pre-press requirements for image work created production team: assistants post-production coordinators studio or internal/external location technical considerations based on the technical requirements of the shoot timelines for stages of illustrative workflow transportation of equipment.
Professional practice arrangements may include:	contracts copyright, licensing and intellectual property rights creative product archive/digital asset management financial management insurance, including personal, public risk, accident and sickness, equipment, completed creative product transportation and storage licences and permits model and property releases OHS project budget management.
Shoot context may include:	application of teamwork and management skills conducive to a creative environment format and orientation of image pre-press specifications service being supplied style or concept required in creative product technical requirements of creative product timelines.
Creative product may include:	digital files for use on the internet or for inclusion in personal digital media presentations and documents DVDs and digital media presentations images for publication and display in or on: billboards books educational materials exhibitions magazines and newspapers scientific and technical publications websites marketing and promotional materials, such as posters mounted or framed prints photo images and photomontages.
Shoot preparations may include:	assemble and check all equipment brief assistants and other members of creative team conceptualise involvement in creative process confirm time, place and requirements for all aspects of the shoot that will be supplied by others undertake weather check for location shoots.
Production team may include:	assistants for: camera equipment digital systems content specialists and professionals post-production coordinators pre-press specialists set builders stylists.
Optimise images may include:	digital files as required by the industry and pre-press standards for output: bit depth colour space digital asset management file dimensions/size in pixels file format, such as: joint photographic experts group (JPEG) portable document format (PDF) Photoshop Data (PSD) tagged image file format (TIFF) file naming, metadata, captions and inclusion of file information data multiple file formats uncompressed and compressed files maintain quality and integrity of the digital data process RAW/JPEG files retouch, enhance and photomontage as requested transfer media, such as CD, DVD and internet.