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Elements and Performance Criteria

1. Identify and/or locate sources for potential stories
   • Obtain and analyse material about organisational issues and current affairs in accordance with operational procedures
   • Maintain and engage with a network of relevant stakeholders
   • Maintain a professional resource collection
   • Assess information for newsworthiness and audience appeal
2. Identify relevant public affairs objectives
   • Identify public affairs objectives and constraints
   • Identify client needs and factor into planning
   • Identify and involve key relevant stakeholders to achieve outcomes
3. Establish likely story ‘angle’
   • Identify potential story approach that will be of interest to target audience
   • Identify relevant factors affecting research for stories
   • Consult with or obtain clearance from appropriate stakeholders to ensure story angle is consistent with organisational mission, in accordance with operational procedures

Range Statement

Range is restricted to essential operating conditions and any other variables essential to the work environment. Non-essential conditions may be found in the Companion Volume Implementation Guide.

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Performance Evidence

Evidence required to demonstrate competence in this unit must be relevant to and satisfy all of the requirements of the elements and performance criteria on at least one occasion and include: applying communication ethics relevant to the audience and organisation applying organisational policies and procedures establishing useful networks identifying material suitable for media publication making notes from spoken and written sources researching using a range of sources revising own writing and speaking to enhance meaning and effectiveness sourcing, reading and critically evaluating background information transcribing material accurately from oral to written text using a range of language structures, registers, vocabulary and idiom required in conversational exchanges.

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Knowledge Evidence

Evidence required to demonstrate competence in this unit must be relevant to and satisfy all of the requirements of the elements and performance criteria and include knowledge of: audience and organisational interests constraints on using information including security requirements, conditions on reporting sensitive issues, privacy principles current affairs and organisational issues media’s definition of news public affairs objectives and the characteristics of public affairs organisations including: organisation’s internal communications objectives internal client objectives including commanders, headquarters or policy areas publication objectives for communicating information relevant legislation, organisational policies and procedures types of stories used in organisation’s publications variety of writing genres.

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