Google Links

Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

  1. Assess event and organisation requirement
  2. Develop media strategy
  3. Provide information to media
  4. Promote the organisation via the media

Performance Evidence

Evidence required to demonstrate competence in this unit must be relevant to and satisfy all of the requirements of the elements and performance criteria on at least one occasion and include:

applying communication ethics relevant to the audience and organisation

applying operational policies and procedures

communicating facts in a fluent, clear and interesting manner

conducting press conferences and group interviews

demonstrating an awareness of organisational issues

liaising with the media and other organisational personnel

managing the media to ensure integrity of information being disseminated

presenting information via media channels

retaining professionalism

showing attention to detail

speaking publicly

using appropriate personal protective equipment and clothing.


Knowledge Evidence

Evidence required to demonstrate competence in this unit must be relevant to and satisfy all of the requirements of the elements and performance criteria and include knowledge of:

current media liaison practices

legal and organisational requirements relating to confidentiality, libel, accuracy, discrimination

media requirements including:

access for crew and equipment

photographic/film opportunities

onsite interviews

interviews with particular personnel

newsworthiness, news angles

human interest interviews and stories

technical aspects such as lighting and sound

technical and other requirements of local, regional, national media and print, radio, television and social media

individual requests from media personnel

food, shelter, personal protective equipment

telephones, information technology, power outlets

bilingual briefing

newsworthiness of information

relevant operational policies and procedures

role of media in disseminating information including information covering:

road closure notifications

facility closures

warnings

danger zone identification

public information/assurance

evacuation details.