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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

  1. Confirm organisational vision and mission
  2. Analyse the internal and external environment
  3. Write strategic plan
  4. Implement strategic plan

Performance Evidence

Evidence required to demonstrate competence in this unit must be relevant to and satisfy all of the requirements of the elements and performance criteria on at least one occasion and include:

applying communication ethics relevant to the audience and the organisation

applying organisational policies and procedures

applying risk management strategies to plan and undertaking appropriate due diligence

developing and implementing a public affairs strategic plan that includes:

objectives

strategies

timeframes

performance indicators

methods for monitoring the implementation of the plan

using research methods that ensure accurate, up-to-date information is available

undertaking analysis to review strengths and weaknesses, and to collate and interpret statistical data including trend analysis.


Knowledge Evidence

Evidence required to demonstrate competence in this unit must be relevant to and satisfy all of the requirements of the elements and performance criteria and include knowledge of:

relevant legislation and organisational policies and procedures

research including:

demographics

economics

internal research

market segmentation

political

product

social

technical

strategic planning methodologies including political, economic, social and technological (PEST) analysis, and strengths, weaknesses, opportunities and threats (SWOT) analysis.