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Elements and Performance Criteria

1. Identify/locate sources for potential images
   • Seek direction from the senior reporter or editor on the specific requirements as to image type and style.
   • Establish and maintain a network of image sources.
   • Maintain a library of professional publications.
   • Identify and record trends in reader interests.
   • Assess images for newsworthiness and likely reader appeal or for suitability or relevance to the story or theme being illustrated.
   • Detail and record captions.
2. Manage sourced images
   • Identify and factor into planning public affairs objectives/constraints and client needs.
   • File and manage sourced images to preserve their value and usefulness in the short and long term.
   • Return images to the source if requested.
   • Package and handle images with due deference to their value to the owner.
   • Seek authorisation in advance to pay a fee for sourced images and process if authorised.
3. Manipulate sourced images
   • Convert hard copy images to electronic format before publication.
   • Apply colour corrections, dots per inch and relevant adjustments to electronic files.
4. Identify/locate sources for potential images
   • Seek direction from the senior reporter or editor on the specific requirements as to image type and style.
   • Establish and maintain a network of image sources.
   • Maintain a library of professional publications.
   • Identify and record trends in reader interests.
   • Assess images for newsworthiness and likely reader appeal or for suitability or relevance to the story or theme being illustrated.
   • Detail and record captions.
5. Manage sourced images
   • Identify and factor into planning public affairs objectives/constraints and client needs.
   • File and manage sourced images to preserve their value and usefulness in the short and long term.
   • Return images to the source if requested.
   • Package and handle images with due deference to their value to the owner.
   • Seek authorisation in advance to pay a fee for sourced images and process if authorised.
6. Manipulate sourced images
   • Convert hard copy images to electronic format before publication.
   • Apply colour corrections, dots per inch and relevant adjustments to electronic files.

Performance Evidence

Evidence required to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified the candidate must demonstrate evidence of performance of the following on at least one occasion.

demonstrating an awareness of current affairs, Defence issues and public relations objectives

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Knowledge Evidence

Evidence required to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified the depth of knowledge demonstrated must be appropriate to the job context of the candidate.

image newsworthiness

types of image publications prefer for particular stories

technical photographic knowledge

use of computers and specialist software to manipulate images in electronic format

ADF public affairs objectives and the characteristics of Defence public affairs organisations

Defence News Editorial Board guidelines

Australian Journalists Association Code of Ethics

relevant legislation

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