This describes the essential skills and knowledge and their level required for this unit

Required Skills

research and analyse

apply legislation regulations and organisational policies procedures and practices relating to representing and promoting the organisation including protocols for maintaining networks

identify relevant information write reports and interpret internal and external information

ommunicate using questioning clarifying and reporting

identify the target market and select targeting and positioning strategies that meet organisations requirements

relate to people from a range of social cultural and ethnic backgrounds and physical and mental abilities

Required Knowledge

Relevant legislation from all levels of government that affects business operation especially in regard to Work health and safety and environmental issues equal opportunity industrial relations and antidiscrimination

Organisations business structure products and services

Organisations business and marketingmedia plan

Product and service standards and best practice models

Data collection and analysing techniques

Market mix

The elements of marketingmedia planning

The evidence guide provides advice on assessment and must be read in conjunction with the Performance Criteria Required Skills and Knowledge the Range Statement and the Assessment Guidelines for this Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Assessment must confirm the ability toprovide a Profile that contains rationale and supporting information

Consistency in performance

Competency should be demonstrated over time and should be observed in a range of actual or simulated work contexts

Context of and specific resources for assessment

Context of assessment

Competency should be assessed in the workplace or under conditions that accurately simulate a realistic workplace in accordance with all relevant legislation and organisation requirements

Evidence should be gathered while observing the individual profile the market The application of communication ethics that are relevant to the audience and organisation are to be observed

Specific resources for assessment

Access is required to relevant standards policy and instructions related to public affairs

Criteria to use insegmenting the market may include

Sources of information may include

Stakeholders may include

Targeting strategy may include

Demographic descriptions may include

Psychographic descriptions may include

Positioning strategies may include

Media may include