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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Identify program strategies
   • Source information relevant to information and interpretation programs.
   • Monitor trends and developments to provide effective information and interpretation programs.
   • Evaluate industry trends, client needs, community issues and organisational practices.
   • Determine objectives and strategies for information and interpretation programs to meet client groups and organisational needs.
2. Plan information and interpretation programs
   • Determine and develop program topics in consultation with appropriate personnel.
   • Integrate information and interpretation programs with other relevant organisational programs and activities.
   • Determine and document measurable performance indicators to judge program effectiveness.
   • Clearly document plan and performance indicators and communicate to appropriate personnel.
3. Promote and monitor information and interpretation programs
   • Promote information and interpretation programs to appropriate client groups, in line with documented plan and organisational procedures.
   • Establish and implement program monitoring mechanisms.
   • Monitor promotional activities in consultation with client groups and appropriate personnel.
4. Evaluate programs
   • Evaluate programs against documented plan and objectives and data from monitoring activities
   • Analyse programs to verify effectiveness in meeting objectives and to identify future program improvements.
   • Prepare recommendations for future programs based on consultation and analysis.

Performance Evidence

A person demonstrating competency in this unit must satisfy all of the elements, performance criteria and foundation skills of this unit, and must be able to provide evidence that they can:

Develop, promote and evaluate information and interpretation programs for at least one client group to be chosen from the following list:

people at any level in the organisation who operate within or for the forest

people outside the organisation who operate within or for the forest

people affected by organisational decisions or actions

people to whom the organisation provides programs to meet public and social accountability requirements

school children

people with an interest in the forest.

For the above program/s, develop and document comprehensive program plans incorporating:

measurable objectives

key program topics

key performance indicators and mechanisms to evaluate programs

promotional methods and activities.

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Knowledge Evidence

A person competent in this unit must be able to demonstrate knowledge of:

Trends in community perception of forest growing and management practices

Aims of providing information and interpretation programs to a range of client groups, including the following:

people at any level in the organisation who operate within or for the forest

people outside the organisation who operate within or for the forest

people affected by organisational decisions or actions

people to whom the organisation provides programs to meet public and social accountability requirements

school children

people with an interest in the forest

Common attributes of those client groups, including :

information and learning needs and quality expectations

program topics of interest

characteristics, including language, literacy and numeracy skills, cultural background, and previous experience and knowledge

Role of interpretation in creating a powerful learning experience

Current interpretive theory, delivery methods, activities and media

Features and benefits of different delivery strategies that may be used, including the following:

face-to face

in the field

classroom delivery

community visits

computer-based presentation techniques and tools

seminars

talks

lectures

information in in-house publications

exhibitions

Format, content and use of plans for the delivery of information and interpretation programs

Features, benefits and practical application of promotional activities commonly used to promote information and interpretation programs internally and externally, including the following media:

advertising

brochures

inhouse promotions

public relations activities

websites

social media

trade and consumer shows and community events

signage and display

Creative writing techniques used for the content of promotional materials

Ways to express performance indicators in quantifiable language

Methods to evaluate program effectiveness against plans, aims and performance indicators

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