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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Set parameters for community relationships or partnerships
   • Utilise a community engagement framework to assist in analysing and setting parameters for community relationships or partnerships.
   • Establish purpose and parameters for various community relationships or partnerships in consultation with relevant community stakeholders.
   • Use a range of strategies and opportunities appropriate to both individual and community needs.
2. Provide information relating to community engagement
   • Assess current community understandings of the organisation.
   • Communicate information about rights and responsibilities of individuals and communities to relevant personnel.
   • Communicate opportunities for community involvement in organisational processes and decision making, by using methods appropriate for the diverse needs of the community.
3. Build community engagement capacity
   • Tap into informal and formal community networks to strengthen local capital and to ensure ongoing capacity.
   • Manage dynamics within and across relationships or partnerships.
   • Allocate resources to manage partnerships and community relationships.
   • Identify barriers to community engagement and formulate and implement solutions in line with the community context.
   • Implement mechanisms for communities to raise their own issues with the organisation, in line with the community context.
   • Promote and resource strategies to build community capacity.
4. Document and report on community relationships or partnerships
   • Report outcomes of community relationships or partnerships to relevant stakeholders.
   • Provide feedback to participants on how the outcomes have informed planning or decision making.
   • Review extent of community engagement capacity in light of outcomes.

Performance Evidence

A person demonstrating competency in this unit must satisfy all of the elements, performance criteria and foundation skills of this unit, and must be able to provide evidence that they can:

Document a strategy to engage with two different and diverse community groups. The strategy must work within a community engagement framework and cover:

characteristics and demographics of the local community

organisational opportunities for involvement of a local community

constraints and barriers to community engagement.

purpose and parameters for the relationship or partnership

benefits and constraints for both parties

rights and responsibilities of the community groups to engage in organisational decision making processes

how consultation and communication will occur between both parties

mechanisms for the community groups to raise their own issues with the organisation

how the organisation will build the capacity of the community groups to engage in with the organisation.

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Knowledge Evidence

A person competent in this unit must be able to demonstrate knowledge of:

Community engagement theory and principles.

Strategies, practices and techniques for community engagement.

Relationship and partnership building principles and techniques.

Communication styles appropriate for establishing and fostering transparent, trusting relationships or partnerships with individuals and communities.

Leadership principles and the management of community engagement expectations.

Strategies and processes for consultation with the community.

Processes of individual advocacy and group advocacy.

Organisational opportunities for community involvement.

Constraints and barriers to community engagement.

Demographic features of the local community, including:

socio-economic diversity

gender diversity

cultural mix

household structures

education levels

political orientations

religious beliefs

industry and business structures.

Characteristics of local communities and factors affecting community engagement, such as:

dynamics of community

community power structures

big politics versus community politics (big 'P' v little 'p')

collaborations

formal and informal community networks, partnerships and lobby groups

strength and views publicised by business community and local media organisations.

Organisational requirements, policies and procedures for the following:

building and maintaining community relationships

communication and media engagement.

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