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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Identify target market
   • Define program need, purpose, objectives and outcomes in consultation with stakeholders.
   • Evaluate potential of program to appeal to a range of markets.
   • Identify benefits and costs of targeting specific audiences.
   • Establish markets to be targeted in consultation with appropriate personnel.
2. Plan promotions program
   • Identify timeline and budget and obtain necessary approvals from appropriate personnel.
   • Select range of appropriate promotional modes and methods to reach target markets.
   • Develop tools and resources appropriate to modes and methods of program promotion and obtain necessary approvals for promotional activities.
   • Clearly document plan and communicate to appropriate personnel.
3. Implement promotions program
   • Obtain and coordinate required resources to implement promotions program.
   • Provide program schedule tools and resources to appropriate personnel.
   • Establish processes to monitor program quality.
4. Evaluate programs
   • Evaluate programs against documented plan and objectives.
   • Analyse programs to verify effectiveness in meeting objectives and to identify future program improvements.
   • Prepare recommendations for future programs based on consultation and analysis.

Performance Evidence

A person demonstrating competency in this unit must satisfy all of the elements, performance criteria and foundation skills of this unit, and must be able to provide evidence that they can:

Develop individual promotional programs to communicate the benefits of tree plantations as an alternative land use, to each of the following targeted stakeholder groups:

landholders

local government councils

general public.

For each of the above programs, develop and document materials which provide advice on the following range of matters relating to plantation management:

objectives of plantation establishment

species selection

plantation designs

establishment techniques

silvicultural regimes

maintenance

fire protection

market opportunities.

For each of the above programs, choose at least two promotional methods from the following list that are suitable to the audience and document plans for delivery of promotions:

literature

self-help material

field demonstrations

field inspections

lectures

workshops

field days

brochures

information sessions

individual consultations

multimedia material.

Evaluate the effectiveness of one of the above promotional programs and complete a report including recommendations for improving future programs.

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Knowledge Evidence

A person competent in this unit must be able to demonstrate knowledge of:

A range of matters relating to plantation management around which promotions can be designed, including:

objectives of plantation establishment

species selection suitable for plantation establishment for a range of soil types and climates

plantation designs

plantation establishment techniques

silvicultural regimes suitable for a range of plantation types

maintenance

fire protection and suppression in plantations.

Harvesting methods suitable for a range of plantation types.

Market opportunities for plantation products and carbon storage.

Role of wood or waste products in generating renewable energy through biomass.

Effects of plantation on soils, water quality, water quantity and biodiversity compared to other land uses.

Levels of use of fertilisers, herbicides, insecticides and other chemicals compared to other land uses.

Socioeconomic impacts of plantations on rural communities.

Use and demand for plantation products nationally and internationally.

Economic benefits of plantations compared to other land uses.

Features, benefits and practical application of promotional methods commonly used to promote plantations, including:

self-help material

field demonstrations

field inspections

lectures

workshops

field days

brochures

information sessions

individual consultations

multimedia material.

Approvals required for promotional activities:

permits, approvals and licences relating to use of resource material

use of existing plantations for demonstration purposes.

Methods to evaluate program effectiveness against plans and objectives.

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