Elements and Performance Criteria
- Determine appropriate media
- Select an appropriate medium that is readily accessible by the target group in response to the requirements of a specific health campaign or issue
- Assess potential interest of selected medium and make arrangements to provide appropriate information
- Follow organisation protocols when liaising with the media
- Provide information to the media
- Provide relevant and succinct information to the media with regard to new and specific health promotion initiatives
- Provide relevant and succinct information on health promotion initiatives to media on an ongoing basis
- Provide information relevant to target group
- Follow organisation protocols when providing information
- Publicise a campaign or issue