Required skills

Writing in a concise and logical manner applying principles of plain English

Identifying and understanding potentially diverse target audience needs

Writing with consideration for a variety of cultures

Writing with consideration for people with special needs

Analysing audience needs

Identifying relevant content

Determining appropriate content channels and formats

Awareness of and ability to manage design elements eg visual composition in order to heighten the impact on or promote effective communication with the intended audience

Required knowledge

Content features such as clarity ease of viewing eg how much scrolling is required to view the site readability and how intuitive or logical the navigation is from one content detail to the next

The functions and features of microcontent elements eg headings highlighted words link text

Relationship between content and site design eg giving the website a look in harmony with or adopting the corporate style

Functions and features of style guides eg using cascading style sheets

Web design and usability eg finding a balance between visual impact elements and speed of downloads

Copyright and intellectual property legislation and application principles eg adopting the Harvard method for contentdocument referencing or the protocols for seeking permission to use from authors and sources

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

Assessment must confirm the ability to develop and upload quality content for a website that meets audience and client needs

To demonstrate competency in this unit the person will require access to

Style guides and templates where they exist

Website specifications

Copy edit resources

Culturally reviewed content

Word processing and web development software

Context of and specific resources for assessment

Writing for an internetbased audience is different from traditional writing for local state or national wide audiences

Visitors to a website may be from other countries and these readers may have different perspectives and interpretations on website information offered than more local audiences Care should be particularly exercised when determining content and style to avoid offering offensive or culturally insensitive content

Writing for the internet entails the examination of proposed content for the website gathering feedback on content and making judgements on content suitability

Depending on complexity of content basic knowledge and skills would prepare a person to perform in a range of activities where there is a clearly defined range of contexts for the website

The breadth depth and complexity of knowledge and skills in this competency would cover a broad range of varied activities or application in a wider variety of contexts most of which are complex and nonroutine Leadership and guidance would be involved when organising activities of self and others as well as contributing to technical solutions of a nonroutine or contingency nature

Assessment must ensure

Performance of a broad range of skilled applications including the requirement to evaluate and analyse current practices develop new criteria and procedures for performing current practices and provision of some leadership and guidance to others in the application and planning of the skills would be characteristic

Applications may involve responsibility for and limited organisation of others

Method of assessment

The purpose of this unit is to define the standard of performance to be achieved in the workplace In undertaking training and assessment activities related to this unit consideration should be given to the implementation of appropriate diversity and accessibility practices in order to accommodate people who may have special needs Additional guidance on these and related matters is provided in ICA Section

The purpose of this unit is to define the standard of performance to be achieved in the workplace. In undertaking training and assessment activities related to this unit, consideration should be given to the implementation of appropriate diversity and accessibility practices in order to accommodate people who may have special needs. Additional guidance on these and related matters is provided in ICA05 Section 1.

Competency in this unit should be assessed using summative assessment to ensure consistency of performance in a range of contexts This unit can be assessed either in the workplace or in a simulated environment However simulated activities must closely reflect the workplace to enable full demonstration of competency

Assessment will usually include observation of real or simulated work processes and procedures andor performance in a project context as well as questioning on underpinning knowledge and skills The questioning of team members supervisors subordinates peers and clients where appropriate may provide valuable input to the assessment process The interdependence of units for assessment purposes may vary with the particular project or scenario

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

ICAAC Design a website to meet technical requirements

ICAA4142C Design a website to meet technical requirements

ICAWB Relate to clients on a business level

ICAW4027B Relate to clients on a business level

ICAIB Ensure website content meets technical protocols and standards

ICAI4189B Ensure website content meets technical protocols and standards

ICATB Ensure basic website security

ICAT4194B Ensure basic website security

ICATB Ensure dynamic website security

ICAT4195B Ensure dynamic website security

An individual demonstrating this competency would be able to

Demonstrate understanding of a broad knowledge base incorporating some theoretical concepts

Apply solutions to a defined range of unpredictable problems

Identify and apply skill and knowledge areas to a wide variety of contexts with depth in some areas

Identify analyse and evaluate information from a variety of sources

Take responsibility for own outputs in relation to specified quality standards

Take limited responsibility for the quantity and quality of the output of others

Additionally an individual demonstrating this competency would be able to

Write in a manner which recognises cultural differences diversity and people with special needs

Demonstrate some theoretical knowledge of website content creation

Apply a range of welldeveloped skills in communication and negotiation

Apply known solutions to a variety of predictable problems

Perform a range of writing skills where some discretion and judgement is required

Interpret available information using discretion and judgement

Take responsibility for culturally sensitive writing

Maintain knowledge of industry products and services

Client requirements may be in reference to:

style

File transfer protocol client may include but is not limited to:

Client may include but is not limited to: