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Elements and Performance Criteria

Required Skills

Required skills

communication skills to

clarify the needs of clients

relate to people from diverse backgrounds

request advice receive feedback and work with a team

work as a member of a digital media team both independently on assignment and under direction

initiative and enterprise in generating ideas for improving communication and work

literacy skills to interrogate and interpret

broad research material and technical manuals

organisational policies and governance documentation

technical information such as maintenance requirements for equipment

planning and organisational skills to plan and schedule personnel and work priorities

problemsolving skills to distinguish between issues that can be resolved by delegation or referral to a supervisor

selfmanagement skills to

balance the need for personal efficiency with the needs of others and work requirements

maintain own industry knowledge and competence

make decisions at own level of responsibility

modify work plan and prioritise work tasks

organise own time to meet milestones

work within deadlines

technical skills to use IT equipment operating systems and interactive digital media software

Required knowledge

current industryaccepted hardware and software digital media products with sound knowledge of their features and capabilities

OHS standards as they apply to working in the digital media industries

operational environment including customer base company products and services

code of conduct and values that are consistent with the organisational mission

policy and procedures

systems management structure and governance arrangements

principles of equal employment opportunity EEO and antidiscrimination

role and positioning of digital media within the overall business objectives of the organisation

digital media terminology

roles and responsibilities of personnel in the relevant sector of the digital media industries

vendor product directions

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

analyse information and communicate effectively using a range of media and formats

perform according to work plan and organisational requirements and values

apply requirements of legislation and regulations

review and implement improvements to own work and communication

Context of and specific resources for assessment

Assessment must ensure access to

range of current industry information

appropriate IT equipment and technology to research and analyse industry information

appropriate learning and assessment support when required

modified equipment for people with special needs

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence and thirdparty workplace reports of onthejob performance

observation of the candidate participating in workplace meetings

evaluation of written reports or verbal questioning to test knowledge as listed in the required skills and knowledge section of this unit

evaluation of case studies to assess ability to apply knowledge to different industry contexts and situations

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended where appropriate

Assessment processes and techniques must be culturally appropriate and suitable to the communication skill level language literacy and numeracy capacity of the candidate and the work being performed

Indigenous people and other people from a nonEnglish speaking background may need additional support

In cases where practical assessment is used it should be combined with targeted questioning to assess required knowledge

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Information sources and data may include:	electronic and print media, such as news, reviews, articles and technical publications employee and industry association representatives events, such as industry functions, conferences, trade fairs, community activities, expositions, exhibitions, festivals and social events government bodies and associated publications induction kits instruction or product manuals internet and intranet libraries peak copyright organisations personal observations and experience policy and procedures manuals reference books, industry information sheets, magazines and journals discussions with current industry practitioners, colleagues and community groups retail and wholesale suppliers of products and services training programs, seminars, conferences, symposiums, workshops and other professional development opportunities unions and union publications (newsletters, magazines, bulletins and letters) and other sources of industrial relations information.
Key players may include:	digital media organisations employer organisations government departments IT professional bodies unions vendors of digital media products and services.
Communication tools and media may include:	email fax mobile devices phone web.
Communication strategy may include:	distribution lists frequency and mode of communication key messages key stakeholders purpose ways of communication.
Reports may include various formats and styles:	briefing notes electronic mail fax general correspondence handwritten and printed materials internal memos telephone messages.
Work plan and schedule may include:	activities plan or schedule diary log book electronic or paper-based project plan tasks list.
Client queries and issues may include:	disputes needing resolution points of clarification requests for information.
Legislative and regulatory requirements may include current, legislation, regulations, codes of practice (federal and state) and policy relating to:	anti-discrimination and equal employment opportunity business compliance copyright environmental issues insurance OHS plagiarism privacy and confidentiality quality assurance taxation workplace and industrial relations.
Codes of practice and guidelines may include:	Australian content standards industry guidelines relating to the digital media.
Peers and clients may include:	contractors employees external organisations and agencies individuals internal departments supervisors technical staff work colleagues.
Improvements may include:	acknowledging feedback and comments coaching, mentoring and supervising informal conversation with peers, supervisor and clients personal study self-evaluation use of formal evaluation tools, such as discussion, survey or interview to determine effectiveness or satisfaction.
Milestones or key performance indicatorsmay include:	performance appraisal with line supervisor review of key performance indicators against key project milestones review of performance against specified times for completion of key activities or tasks.
Training and professional development may include:	attendance at forums and workshops (online or face to face) coaching and mentoring completion of internal and external training programs personal study, such as journals, and technical, policy and procedures manuals.
Discussions and forums may include:	online discussion forums performance appraisal processes planning days project briefing and debriefing sessions seminars and workshops staff meetings.