Elements and Performance Criteria
- Determine brief specifications
- Render a graphic design
- The client's requirements are translated into a design concept that accords with the brief
- Different graphic design ideas/concepts are detailed and the potential of each is assessed according to the brief
- A unique graphic design concept is rendered electronically or manually to conform to the brief
- The rendered graphic design is assessed for printing feasibility according to the requirements of the brief
- A visual is produced showing position and fit of design elements to document the design layout
- Produce a dummy
- A range of visual interpretations of the brief are made to present options to the client
- Text and images are graphically presented to conform to the grid layout
- Basic imposition is calculated to suit printing and binding processes
- A dummy is produced for marking-up copy and to obtain client feedback about the suitability of design
- Produce complex finished artwork
- A design concept is structured step by step to conform to the brief and to fit a grid format
- Appropriate type styles are selected to conform to the client brief and the printing substrate
- Line reproduction quality is assessed to effect the standard of print reproduction required by the client brief
- Images are selected to conform to the client brief and the end use
- Colours are selected and combined effectively using overlays to conform to the client brief and the end use