Elements and Performance Criteria
- Determine brief specifications
- Render graphic design
- Client’s requirements are translated into a design concept that accords with the brief
- Different graphic design ideas/concepts are detailed, and potential of each assessed according to the brief
- Unique graphic design concept is rendered, electronically or manually, to conform to the brief
- Rendered graphic design is assessed for printing feasibility according to the brief requirements
- Visual is produced showing position and fit of design elements to document design layout
- Produce dummy
- Range of visual interpretations of the brief are made to present options to client
- Text and images are graphically presented to conform to grid layout
- Basic imposition is calculated to suit printing and binding processes
- Dummy is produced for copy mark-up and to obtain client feedback on design suitability
- Produce complex finished artwork
- Design concept is structured step-by-step to conform to the brief and fit grid format
- Appropriate type styles are selected to conform to the client brief and printing substrate
- Line reproduction quality is assessed to effect the standard of print reproduction required by client brief
- Images are selected to conform to client brief and end use
- Colours are selected and combined effectively using overlays to conform to client brief and end use