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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Negotiate a complex design contract
   • Communication with client results in development of a complex design brief, and client agreement is secured
   • Job analysis and research are undertaken to source cost-efficient design production procedures
   • Possible design options are analysed to meet optional printing processes and substrates
   • Individual design stages of brief are timed and costed to determine accurate parameters of cost
   • Quotation is prepared using accurate estimates to communicate fees required to undertake brief to client
   • Client approval to proceed is obtained
2. Plan design process
   • Appropriate production processes are planned and scheduled to meet brief specifications for the printing substrate
   • Materials are sourced and ordered to conform to brief requirements
   • Design team members are briefed and work roles allocated to keep design process organised and on time
3. Render a complex graphic design
   • Complex graphic design concept is rendered electronically or manually to conform to the brief
   • Adjustments or recommendations are made to enhance the design according to brief in consultation with client
   • Production processes of the design concept for colour, production run, substrates and costs are assessed according to requirements of the brief
   • Specifications for reproducing the finished artwork are annotated to define specified printing processes and substrates
4. Ensure feasibility of production
   • Type options are checked to meet specified printing processes and substrates
   • Reproduction feasibility of multiple colour vignettes is analysed to meet specified printing processes and substrates
   • Line and tone are combined and dot complexity of photography is analysed to meet specified printing processes and substrates
   • Feasibility of complex imposition and folds are calculated to meet specified printing processes and substrates
   • Foils and embossing are checked to meet specified printing processes and substrates
5. Solve technical problems
   • Materials and/or format are reviewed to ensure most suitable are selected to prevent design and production problems
   • Technical problems are resolved by re-design or amendment of the brief in consultation with client to acceptable standards
6. Ensure quality output
   • Standards for reproduction are documented to form a reference bank for the design process
   • Design solutions are filed and stored ready for retrieval according to enterprise procedures
   • Internal performance standards are evaluated to identify potential reforms for future enterprise procedures
   • Future actions are determined to incorporate accurate cost and time analyses into future briefs

Performance Evidence

Evidence of the ability to:

develop a clear design brief by agreement, and prepare a quotation

produce a complex design which meets reproduction and client requirements

produce finished art from complex design briefs that use different printing processes

provide evidence that each stage, from initial negotiation of the brief to final print production, has been carried out satisfactorily.

use computer hardware and software to produce concepts and pre-press artwork.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

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Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

describe how design requirements influence selection of THREE printing processes, operations or electronic media

explain how design factors influence cost of printed job

identify how printing substrates are selected and affects inks and printing substrates have on design

explain how colour and typeface selection impact design

explain how colour breakdown and sequence is managed in print to meet production and budget requirements

identify how substandard or unsuitable artwork from external sources affects print quality and how faulty artwork is rectified

describe common technical problems when a design is printed and how they are resolved, such as image on double page spread or finger marks on dark solids

describe procedures for special effects printing

explain how artwork is matched to customer’s specifications as outlined on the job sheet

list manuals, safety and other documentation relevant to this task, and where they are kept, and what sort of information is included

list other sources of available information.

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