Elements and Performance Criteria
- Prepare colour options
- Colour requirements of the brief are identified and clarified if necessary
- Effectiveness of different colour schemes used previously by self and others are compared to influence current artwork
- Colour tools are used to inform choice of colours
- Overall colour composition is developed, taking into account target audience, balance and relationships
- Apply colour to artwork
- Colours are applied to artwork according to brief specifications
- Colour and objects are appraised to ensure overall balance and emphasis, and adjustments made as required
- Any halftones are matched with similar colours according to brief specifications
- Overall artwork is appraised to ensure best possible colour options are used, given the brief and other elements of the artwork, and changes are made if necessary
- Artwork samples that effectively meet the brief are produced
- Artwork is saved and prepared for presentation to client