This describes the essential skills and knowledge and their level required for this unit

Required Skills

verbal and written communication

consultation

analytical

problem solving

research

evaluative

collating and interpreting statistical data including trend analysis

risk management

costbenefit analysis

strategic thinking

negotiation

report writing

Required Knowledge

organisations marketing plan

organisations services

data collection and analysis techniques

basic financial records

communication models

Overview of assessment requirements

A person who demonstrates competency in this unit will be able to perform the outcomes described in the Elements to the required performance level detailed in the Performance Criteria The knowledge and skill requirements described in the Range Statement must also be demonstrated For example knowledge of the legislative framework and safe work practices that underpin the performance of the unit are also required to be demonstrated

Critical aspects of evidence to be considered

The demonstrated ability to

undertake appropriate detailed and thorough research to determine communication objectives using a range of techniques

develop a communication plan based on the analysis undertaken to provide a strategic direction for communications and promotions in a clear and unequivocal manner

manage the implementation of the communication plan within the organisation and unitarea

monitor evaluate and review the communication plan and prepare a report that includes recommendations for adjustments

Context of assessment

Competency is demonstrated by performance of all stated criteria with particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide and within the scope of the Range Statement

Assessment must take account of the endorsed Assessment Guidelines in the Local Government Training Package

Assessment of the performance requirements in this unit should be undertaken in an actual workplace or simulated environment

Assessment should reinforce the integration of the key competencies for the particular AQF level Refer to the key competency levels at the end of this unit

Relationship to other unitsprerequisite or corequisite units

To enable holistic assessment this unit may be assessed with other units that form part of the job role

Method of assessment

The following assessment methods are suggested

observation of the learner performing a range of workplace tasks over sufficient time to demonstrate handling of a range of contingencies

written andor oral questioning to assess knowledge and understanding

completion of workplace documentation

thirdparty reports from experienced practitioners

completion of selfpaced learning materials including personal reflection and feedback from trainer coach or supervisor

Evidence required for demonstration of consistent performance

Evidence should be collected over a set period of time that is sufficient to include dealings with an appropriate range and variety of situations

Resource implications

The learner and trainer should have access to appropriate documentation and resources normally used in the workplace

Forms of communication may include:

Promotions may include:

The communication plan may include:

Key stakeholders may include:

Feedback mechanisms may include: