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Elements and Performance Criteria

  1. Identify and analyse impacts of international factors on the business operation and functions
  2. Investigate international business opportunities in the areas of investment, trade, finance and workforce development
  3. Operate international business activities

Required Skills

Required skills

Ability to

use analytical skills to identify potential risks and opportunities and assess market dynamics

use culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities

make decisions

use interpersonal skills to

maintain appropriate relationships with colleagues

establish trust

value and be open to the opinions of others

work as part of a team

listening actively

demonstrate cultural sensitivity

negotiate effectively

use planning and organisation skills to develop and implement business strategies

use problemsolving initiative and enterprise skills to seek and develop international business opportunities

use research skills to identify trends and international business opportunities

manage risk

use a range of tools to monitor business performance

Required knowledge

Knowledge of

relevant legislation codes of practice and standards that affect international business

nature and scope of international business

international trade and investment theory

international monetary system and balance of payments

foreign exchange and financial markets

national trade and investment policy

cooperation between nations legal and political forces

culturalinterpersonal relations and human resource management

strategic management

modes of entry and strategic alliances

organisational design and control

international marketing and operations management

international finance accounting and taxation

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

knowledge of the key concepts of international business and how to apply them within an enterprise

capacity to effectively integrate international business challenges and opportunities within and across functional areas of business

knowledge of key trends in international business

Context of and specific resources for assessment

Assessment must ensure

access to an actual workplace or simulated environment

competence is consistently demonstrated over time and over a range and variety of complex tasksprojects and situations

access to resources normally used in the workplace such as organisational policies and procedures and relevant legislation

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the candidate

series of workplace activities and projects developed and implemented as part of the organisations business development and management

review of applied projects and learning activities such as reports and case studies

direct observation of contextual application

oral or written questioning to assess knowledge

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example with other units in the qualification in which this unit is packaged


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Performance data may include:

accidents

complaints

coverage

faults

penetration

production time and cost

profitability

sales

share

warranties.

Areas of the business may include:

finance

marketing

overseas representatives or branches of the organisation

personnel

production.

Trends and developments may include:

changes in technology

demographic trends

ecological/environmental trends

economic trends (local, regional, national and international)

government activities (e.g. interest rates and deregulation)

industrial trends

political events (e.g. wars, internal conflicts and forthcoming elections)

social and cultural factors.

Comparative international market information may include:

benchmarking against Australian performance

best practice information

inter-firm comparison data

international benchmarking.

Sources may include:

business advisory services

commercial sources of market intelligence provided by specialists and consultants

databases

financial institutions

information from Austrade and state/territory government agencies, and chambers of commerce

internet

new networking opportunities

official statistics

peers

professional/trade associations and publications.

Capabilities and resources may include:

situational factors:

24-hour operation

age and life of business equipment

capacity of equipment relative to current output

communications

competence of staff relative to business needs

human and financial resources

industrial relations climate

level of technology

location/position

transport distribution channels

intangibles:

brand

'feel good' factor

image

perceived quality or value

service

social acceptability

style.

Opportunities may include:

consideration of applications and costings for trademarks, patents and standards accreditation

cooperative ventures

extending, expanding or otherwise changing an existing business

franchising

joint ventures

new products or services for existing markets

new products or services for new international settings or within other regions of existing international settings

potential for greater penetration of existing markets with existing products or services

strategic alliances.

Legal, ethical and environmental constraints may include:

Australian, international and local context of legal and ethical obligations

codes of practice

cultural expectations and influences

ethical principles

legislation

policies and guidelines

regulations

social responsibilities (e.g. protection of children and environmental issues)

societal expectations.

Positioning strategies may include:

competitive positioning

conspicuous positioning

image perceptions

market follower positions

market leader positions

me-too positioning

prestige and exclusive positioning

repositioning

service positioning

value positioning.

Marketing requirements may include:

business-to-business marketing

direct marketing

ideas marketing

marketing of goods

public sector marketing

services marketing

telemarketing.

International finance regulations may include:

Australian government regulatory authorities

international organisations and bodies

regulatory authorities in overseas countries.