Elements and Performance Criteria
- Identify and analyse impacts of international factors on the business operation and functions
- Core activities, customer base, business values and current business direction are confirmed.
- Performance data from all areas of the business is reviewed to identify strengths, weaknesses and critical success factors relevant to international business activity.
- Trends and developments having an impact on international business activity are identified and analysed for their potential impact on the business.
- Comparative international market information is gathered and analysed as a basis for reviewing business performance.
- Investigate international business opportunities in the areas of investment, trade, finance and workforce development
- Market intelligence is gathered from available sources and documented.
- Current capabilities and resources are identified and assessed to identify areas for improvement or exploitation within international markets.
- International market performance of existing and potential competitors and their products or services is analysed to identify potential opportunities or threats within international business markets.
- Legal, ethical and environmental constraints of the international market are identified and analysed for their effect on international business activity.
- Current and emerging needs in international markets that link positively to the business's strengths or capabilities are identified.
- The needs of the business in terms of changes required to address an international market opportunity are identified.
- Operate international business activities
- Available international business positioning strategies are identified and a strategy chosen to meet marketing requirements and the consumer profile, including the culture of profiled groups.
- A positioning implementation plan is developed in accordance with organisational requirements.
- International business options are identified and strategies for products, pricing, sourcing, logistics, promotion and distribution developed.
- The international business payment, investment capital, accounting and taxation issues, options and proposed strategies are identified.
- Financial compliance requirements associated with international business activity are identified for relevant international finance regulations.
- Documentation requirements for export are identified and prepared.
- The investment, trade, financial, taxation and workforce risks in the international business operation are identified and contingency strategies developed.
- Operational plans to address the international business activity are developed or amended in accordance with organisational requirements.