Elements and Performance Criteria
- Assess scene and organisation requirements.
- Develop media strategy.
- Use media plan to form the media strategy
- Allocate media briefing area with required resources where possible
- Gain approval for information releases where appropriate
- Make arrangements to meet media requirements according to incident characteristics and current developments
- Gain media co-operation in order to coordinate information flow and to provide information to the public on matters of safety and public interest.
- Brief media.
- Select and brief organisational media representative according to availability, knowledge of incident, media presence and role played in the incident
- Change media strategy at any time to suit operational demands and level of incident
- Schedule information briefing sessions and tours at appropriate times in line with operational responsibilities and media requirements
- Provide media personnel and VIP with personal protective clothing or equipment where appropriate.
- Provide information to media.
- Follow organisational protocols when liaising with the media
- Provide organisational media representative with current developments of incident where appropriate
- Schedule interview and photo opportunities and conduct to provide information where appropriate
- Consult with other organisations at the incident to ensure a consistent presentation of information to the media
- Maintain accurate records of media enquiries and interviews
- Maintain a two-way communication process between organisation and media.
- Promote the organisation via the media.
- Promote work and achievements of organisation, volunteer and other organisation personnel at incident throughout the incident to assist in maintaining morale and public profile
- Ensure own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident.
- Control hazards associated with media coverage.
- Respond to problems.
- Identify possible problems in equipment or process
- Determine problems needing action
- Determine possible fault causes
- Rectify problem using appropriate solution within area of responsibility
- Follow through items initiated until final resolution has occurred
- Report problems outside area of responsibility to designated person.