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Elements and Performance Criteria

1. Assess SAR incident media requirements
   • Define restricted and/or special access areas for media personnel to safeguard the operation.
   • Appoint media liaison to coordinate media involvement.
   • Assess operational responsibilities and provision of information to media.
   • Liaise with agencies/organisations to negotiate consistent key messaging and to communicate media strategy.
   • Identify opportunities for media to support SAR operations.
2. Facilitate media presence at SAR incident
   • Establish logistical arrangements to meet media requirements in accordance with SAR incident.
   • Brief media representatives to manage information flow and support SAR operations.
   • Allocate media briefing area with required resources.
   • Allocate media spokesperson to provide current and accurate information to public.
   • Adapt media releases to suit operational demands and/or level of incident.
   • Schedule briefing sessions and tours in line with operational responsibilities and media requirements.
   • Record media enquiries and interviews for accountability purposes.
3. Assess SAR incident media requirements
   • Define restricted and/or special access areas for media personnel to safeguard the operation.
   • Appoint media liaison to coordinate media involvement.
   • Assess operational responsibilities and provision of information to media.
   • Liaise with agencies/organisations to negotiate consistent key messaging and to communicate media strategy.
   • Identify opportunities for media to support SAR operations.
4. Facilitate media presence at SAR incident
   • Establish logistical arrangements to meet media requirements in accordance with SAR incident.
   • Brief media representatives to manage information flow and support SAR operations.
   • Allocate media briefing area with required resources.
   • Allocate media spokesperson to provide current and accurate information to public.
   • Adapt media releases to suit operational demands and/or level of incident.
   • Schedule briefing sessions and tours in line with operational responsibilities and media requirements.
   • Record media enquiries and interviews for accountability purposes.

Performance Evidence

Evidence required to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified the candidate must demonstrate evidence of performance of the following on at least one occasion.

identifying media areas in accordance with SAR incident requirements

assessing media requirements

facilitating media access

communicating with stakeholders

contributing to media strategies in accordance with operational demands and/or level of incident

maintaining records

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Knowledge Evidence

Evidence required to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified the depth of knowledge demonstrated must be appropriate to the job context of the candidate.

jurisdictional policies and procedures for media liaison

newsworthiness of information

organisational and legal requirements relating to confidentiality, libel, accuracy, discrimination

organisational policies and procedures (such as relevant legislation; operational, corporate and strategic plans; operational performance standards; operational policies and procedures; organisational personnel and work health and safety practices and guidelines; organisational quality standards; organisation's approach to environmental management and sustainability)

requirements of different media such as: newspapers, magazines, radio, television

requirements of local versus regional versus national media

requirements of media to present information in a newsworthy/entertaining manner

role of media in disseminating information

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