Elements and Performance Criteria
- Research and write publications
- Determine production and deadline requirements, purpose and objectives of the publication.
- Identify sources of information for stories and/or publications.
- Gather and assess information for newsworthiness and audience appeal and determine and approve an approach/story angle.
- Draft, then refine and redraft content until it meets creative, technical and production requirements.
- Submit content for approval and finalise.
- Prepare speeches
- Gather and assess information for relevance to the topic and the audience.
- Develop ideas and concepts logically and articulate them clearly.
- Prepare speech notes using language that captures the voice of the intended speaker, and allows the message to be delivered clearly and authoritatively.
- Identify potential questions and prepare possible answers in accordance with the content and government policy directions.
- Submit speech notes for review and/or approval, re-draft as required, and finalise.
- Report on complex/ controversial issues
- Determine output format, purpose, audience and deadline/s.
- Analyse source material for political, social or economic issues relevant to the organisation.
- Identify cultural context of the information and take account of in interpretation.
- Recognise stereotypes, bias, prejudice and motive.
- Identify key issues, separate fact from opinion and explore underlying values and beliefs.
- Synthesise information and prepare documents and submit.
- Provide editorial services
- Assist others with the preparation of written materials to maintain the writing style and standards for organisational publications.
- Review the purpose, intent and specialist vocabulary of materials prepared by others with the writer/s and edit to conform to organisational style and the target audience.
- Proof and return materials or submit for approval and publication.
- Research and write publications
- Determine production and deadline requirements, purpose and objectives of the publication.
- Identify sources of information for stories and/or publications.
- Gather and assess information for newsworthiness and audience appeal and determine and approve an approach/story angle.
- Draft, then refine and redraft content until it meets creative, technical and production requirements.
- Submit content for approval and finalise.
- Prepare speeches
- Gather and assess information for relevance to the topic and the audience.
- Develop ideas and concepts logically and articulate them clearly.
- Prepare speech notes using language that captures the voice of the intended speaker, and allows the message to be delivered clearly and authoritatively.
- Identify potential questions and prepare possible answers in accordance with the content and government policy directions.
- Submit speech notes for review and/or approval, re-draft as required, and finalise.
- Report on complex/ controversial issues
- Determine output format, purpose, audience and deadline/s.
- Analyse source material for political, social or economic issues relevant to the organisation.
- Identify cultural context of the information and take account of in interpretation.
- Recognise stereotypes, bias, prejudice and motive.
- Identify key issues, separate fact from opinion and explore underlying values and beliefs.
- Synthesise information and prepare documents and submit.
- Provide editorial services
- Assist others with the preparation of written materials to maintain the writing style and standards for organisational publications.
- Review the purpose, intent and specialist vocabulary of materials prepared by others with the writer/s and edit to conform to organisational style and the target audience.
- Proof and return materials or submit for approval and publication.