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Elements and Performance Criteria

1. Plan events and activities
   • Analyse broad public affairs objectives for the organisation to ensure that events and activities advance those objectives.
   • Determine the range and types of public affairs events or activities in line with broad public affairs objectives, and obtain approvals.
   • Determine objectives and target audience/s for each event and activity in line with organisational requirements.
   • Develop project plans to identify the requirements for all aspects of events and activities and to assign responsibilities.
   • Assess risks and likely contingencies and address their management in project plans.
   • Develop criteria and measures to monitor progress and evaluate achievement of objectives.
2. Implement events and activities
   • Obtain resources and implement plans.
   • Brief personnel to be involved and coordinate speeches as required.
   • Coordinate events and activities.
   • Handle contingencies in accordance with organisational risk management arrangements identified in the planning for events or activities.
3. Evaluate implementation and outcomes
   • Evaluate coordination and planning of individual events and activities, and document lessons learned to improve future planning.
   • Assess events and activities in terms of their effectiveness in reaching the target audience/s and achieving desired target audience response.
   • Assess implementation in terms of achieving individual objectives and meeting criteria for each event or activity.
   • Assess the outcomes of events or activities in terms of achieving broad public affairs objectives for the organisation.
4. Plan events and activities
   • Analyse broad public affairs objectives for the organisation to ensure that events and activities advance those objectives.
   • Determine the range and types of public affairs events or activities in line with broad public affairs objectives, and obtain approvals.
   • Determine objectives and target audience/s for each event and activity in line with organisational requirements.
   • Develop project plans to identify the requirements for all aspects of events and activities and to assign responsibilities.
   • Assess risks and likely contingencies and address their management in project plans.
   • Develop criteria and measures to monitor progress and evaluate achievement of objectives.
5. Implement events and activities
   • Obtain resources and implement plans.
   • Brief personnel to be involved and coordinate speeches as required.
   • Coordinate events and activities.
   • Handle contingencies in accordance with organisational risk management arrangements identified in the planning for events or activities.
6. Evaluate implementation and outcomes
   • Evaluate coordination and planning of individual events and activities, and document lessons learned to improve future planning.
   • Assess events and activities in terms of their effectiveness in reaching the target audience/s and achieving desired target audience response.
   • Assess implementation in terms of achieving individual objectives and meeting criteria for each event or activity.
   • Assess the outcomes of events or activities in terms of achieving broad public affairs objectives for the organisation.

Performance Evidence

Evidence required to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified the candidate must demonstrate evidence of performance of the following on at least one occasion.

applying legislation, regulations and policies relating to public affairs

planning and coordinating events/activities for different audiences

publicising events and activities to encourage public participation

preparing speeches

applying procedures relating to work health and safety and the environment and sustainability in the context of public affairs

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Knowledge Evidence

Evidence required to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified the depth of knowledge demonstrated must be appropriate to the job context of the candidate.

public sector legislation including work health and safety and the environment, regulations, policies, procedures and guidelines in the context of public affairs

event planning and coordination

using the mass media

evaluation in the context of public affairs events and activities

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