Elements and Performance Criteria
- Contribute to public affairs scope and direction
- Conduct an environmental scan to identify public affairs issues and needs for the organisation.
- Identify target audiences for public affairs action.
- Develop public affairs objectives and programs in line with the organisation’s business and strategic plans.
- Develop criteria and measures for assessing objectives.
- Identify resourcing requirements and negotiate the scope of public affairs activities in accordance with organisational priorities and resource constraints.
- Plan and manage public affairs program
- Develop operational plan for public affairs to integrate strategies and coordinate communications and activities.
- Develop schedules for communications and activities that are flexible enough to provide for contingencies and emerging issues.
- Define responsibilities and accountabilities, and identify reporting requirements and benchmarks for monitoring the program.
- Implement and monitor public affairs program to ensure progress or make changes to achieve the program objectives.
- Evaluate results in terms of media coverage, penetration and desired audience response, identify reasons for variations and make changes to improve results.
- Develop crisis management communication strategies
- Assess organisational activities and operations to identify potential crisis factors and evaluate risk management strategies.
- Explore and determine the composition of a crisis communication team in terms of required specialist knowledge and guidance.
- Identify training needs for potential spokespersons and organise media training.
- Identify individuals and groups who must be contacted in crisis situations, establish lines of communication and confirm their roles and responsibilities.
- Develop crisis management action plan and submit for approval.
- Handle highprofile events
- Undertake public affairs strategic planning for high-profile events.
- Involve outside groups, partners, the media and business in sponsoring/supporting special events as required.
- Apply and explain protocol standards to others as required to ensure a positive organisational outcome from high-profile events.
- Oversee and support the involvement of managers, staff and government representatives in high-profile events.
- Prepare speeches and statements for management and other officials for special events or in times of crisis.
- Contribute to public affairs scope and direction
- Conduct an environmental scan to identify public affairs issues and needs for the organisation.
- Identify target audiences for public affairs action.
- Develop public affairs objectives and programs in line with the organisation’s business and strategic plans.
- Develop criteria and measures for assessing objectives.
- Identify resourcing requirements and negotiate the scope of public affairs activities in accordance with organisational priorities and resource constraints.
- Plan and manage public affairs program
- Develop operational plan for public affairs to integrate strategies and coordinate communications and activities.
- Develop schedules for communications and activities that are flexible enough to provide for contingencies and emerging issues.
- Define responsibilities and accountabilities, and identify reporting requirements and benchmarks for monitoring the program.
- Implement and monitor public affairs program to ensure progress or make changes to achieve the program objectives.
- Evaluate results in terms of media coverage, penetration and desired audience response, identify reasons for variations and make changes to improve results.
- Develop crisis management communication strategies
- Assess organisational activities and operations to identify potential crisis factors and evaluate risk management strategies.
- Explore and determine the composition of a crisis communication team in terms of required specialist knowledge and guidance.
- Identify training needs for potential spokespersons and organise media training.
- Identify individuals and groups who must be contacted in crisis situations, establish lines of communication and confirm their roles and responsibilities.
- Develop crisis management action plan and submit for approval.
- Handle highprofile events
- Undertake public affairs strategic planning for high-profile events.
- Involve outside groups, partners, the media and business in sponsoring/supporting special events as required.
- Apply and explain protocol standards to others as required to ensure a positive organisational outcome from high-profile events.
- Oversee and support the involvement of managers, staff and government representatives in high-profile events.
- Prepare speeches and statements for management and other officials for special events or in times of crisis.