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Elements and Performance Criteria

1. Investigate extension issues and methodologies
   • Investigate extension issues in relation to required program outcomes.
   • Develop extension objectives to further organisational outcomes and client needs.
   • Provide leadership to extension colleagues, influence decisions and monitor and change directions in accordance with emerging requirements.
   • Identify the characteristics of client target groups and adapt the interpretation of research information for different target groups.
   • Develop and use dissemination methodology, techniques and strategies in accordance with the type of research information and client needs.
   • Identify and exploit issues relating to intellectual property.
2. Prepare for innovation and change management
   • Build and use strategic industry alliances and networks to develop and apply industry knowledge to influence client decision making and practices.
   • Analyse the industry sector in relation to size, economic impact, and political importance in order to determine risks, and manage resistance to change and other contingencies.
   • Develop change management strategies.
   • Determine risks and develop and apply risk management strategies.
   • Attract and manage resources, and develop a communication and/or marketing strategy in accordance with program responsibilities and extension objectives.
3. Influence innovation and change
   • Influence clients to seek innovative solutions and to manage change.
   • Analyse and manage resistance to change.
   • Design and implement local and regional extension services, and set extension methods to meet the needs of clients.
   • Implement communication and/or marketing strategy and monitor information ensure it is relevant, accurate and tailored to client needs in terms of concepts, language and format.
   • Resolve client problems, and identify and document new issues for further research.
4. Monitor and evaluate adoption of innovation and change
   • Evaluate and report outcomes against extension objectives and required organisational outcomes.
   • Implement and evaluate revised strategies, and manage contingencies to ensure continuous improvement.
   • Identify outcomes with political and/or policy implications and make contributions to policy development.
5. Investigate extension issues and methodologies
   • Investigate extension issues in relation to required program outcomes.
   • Develop extension objectives to further organisational outcomes and client needs.
   • Provide leadership to extension colleagues, influence decisions and monitor and change directions in accordance with emerging requirements.
   • Identify the characteristics of client target groups and adapt the interpretation of research information for different target groups.
   • Develop and use dissemination methodology, techniques and strategies in accordance with the type of research information and client needs.
   • Identify and exploit issues relating to intellectual property.
6. Prepare for innovation and change management
   • Build and use strategic industry alliances and networks to develop and apply industry knowledge to influence client decision making and practices.
   • Analyse the industry sector in relation to size, economic impact, and political importance in order to determine risks, and manage resistance to change and other contingencies.
   • Develop change management strategies.
   • Determine risks and develop and apply risk management strategies.
   • Attract and manage resources, and develop a communication and/or marketing strategy in accordance with program responsibilities and extension objectives.
7. Influence innovation and change
   • Influence clients to seek innovative solutions and to manage change.
   • Analyse and manage resistance to change.
   • Design and implement local and regional extension services, and set extension methods to meet the needs of clients.
   • Implement communication and/or marketing strategy and monitor information ensure it is relevant, accurate and tailored to client needs in terms of concepts, language and format.
   • Resolve client problems, and identify and document new issues for further research.
8. Monitor and evaluate adoption of innovation and change
   • Evaluate and report outcomes against extension objectives and required organisational outcomes.
   • Implement and evaluate revised strategies, and manage contingencies to ensure continuous improvement.
   • Identify outcomes with political and/or policy implications and make contributions to policy development.

Performance Evidence

Evidence required to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified the candidate must demonstrate evidence of performance of the following on at least one occasion.

investigating extension issues

exploiting intellectual property rights

building strategic alliances

attracting resources and designing extension activities at local and regional level.

using facilitation and presentation strategies and methods

using communication styles to suit different audiences and purposes

using problem-solving to overcome resistance and develop professional relationships of trust

reading and interpreting scientific research information, and designing materials using different media for different audiences

applying information management in the context of extension activities

using technology for materials preparation and monitoring outcomes

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Knowledge Evidence

Evidence required to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified the depth of knowledge demonstrated must be appropriate to the job context of the candidate.

advanced extension methodology

principles of change management

participatory processes in the context of extension activities

group dynamics and group processes

community development principles

research principles and methodology

evaluation processes relating to extension outcomes

specialist area of expertise

work health and safety, environmental protection and other public sector legislation, public sector standards and organisational code of practice as they relate to work in a scientific research/technological environment

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