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Elements and Performance Criteria

Required Skills

This describes the essential skills and knowledge and their level required for this unit

Required Skills

attention to detail

communicating facts in a fluent clear and interesting manner

empathy with victims and operational personnel

liaison with media and other organisation personnel

media presentation

prioritisation between operational responsibilities and provision of information to media

public speaking

retaining professionalism under duress

Required Knowledge

organisational protocols relating to media liaison for example legal and organisation requirements relating to

confidentiality

role of media in disseminating information

requirements of media to present information in a newsworthyinformative manner

requirements of different media

television local regional national media

communication skills

establishing media relationship

Evidence Required

Critical aspects for assessment and evidence required to demonstrate competency in this unit

It is essential for this unit that competence be demonstrated in providing information to media whilst managing operational responsibilities

Consistency in performance

Evidence should be gathered over a period of time in a range of actual or simulated workplace environments

Context of and specific resources for assessment

Context of assessment

On the job or in a simulated work environment

Specific resources for assessment

No special requirements

Guidance information for assessment

Information that will assist or guide assessment will be written during Phase II of the Review of the PUA Public Safety Training Package

Information that will assist or guide assessment will be written during Phase II of the Review of the PUA00 Public Safety Training Package.

Range Statement


The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.
Organisation may include	Fire Police State Emergency Service Emergency Management
Organisational protocols may include	organisational policies and procedures personal presentation being as neat as possible considering the operational circumstances ensuring media liaison person is fully briefed and prepared acknowledge support of other organisations seeking advice from headquarters where appropriate limiting comments on role of own service relevant Federal and State legislation and regulations
Liaising with the media may include	print (local, community, daily newspapers, magazines) television (live or pre-recorded) radio (live or pre-recorded)
Operational responsibilities may include	preservation of life and property, which is the principal concern to all public safety personnel presenting information relevant to the public
Event may include	long service to organisation medal presentation awarding of certificates donations/sponsorships/fundraising recruiting new equipment VIP visit open day training unusual rescues self help information
Media's potential interest may include	enormous media event standard report human interest in the public's interest
Media's requirements may include	deadlines capabilities visual and verbal requirements types of medium variation journalists amenities briefing area access to media liaison person bilingual personnel and bilingual information
Media may include	representatives from mainstream, community and ethnic television print and broadcast media
Organisational positive image may include	promote the relevance and efficiency of the service report the facts heroism of personnel organisational personnel are co-operative and responsive organisational personnel well presented handling media in most positive manner in even the most adverse conditions/circumstances
Media opportunity may include	opportunity to promote the services provide educational information to the public airplay
Relevant and succinct information may include	information that according to protocol is available for public release report facts and avoid speculation do not supply classified information use language that can be readily understood by all to avoid misinterpretation