Required skills

safe manual handling techniques

selfmanagement planning and organisational skills to implement marketing strategy and coordinate promotional displays

communication skills including clear and direct communication to convey information to staff and make suggestions regarding improvements to marketing activities

literacy and numeracy skills to understand written documentation accurately complete required documentation assist in production of marketing material and evaluate and produce reports summarising marketing results

computer literacy to produce reports on marketing outcomes

teamwork skills to coordinate and supervise staff

problemsolving skills to identify problems with marketing activities and suggest improvements

Required knowledge

marketing principles and practices

organisations marketing strategy and marketing plans

display products and range

pricing and ticketing procedures including procedures for accessing information and implementing price changes

display construction techniques and procedures including load bearing capacity of fixtures and display areas and availability and use of materials

visual merchandising principles

stock control and display maintenance procedures

broad working knowledge of relevant federal state or territory and local government legislation and regulations relating to OHS and consumer protection

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

the identification analysis implementation and monitoring of the organisations marketing strategy and plan

ability to effectively communicate the plan to team members and to inform them of specific pricing details and promotional activities

planning and supervising the construction and maintenance of promotional displays for identified products

project or work activities conducted over a period of time so that the evaluation and monitoring aspects of implementing marketing and promotional activities can be assessed to ensure consistency of performance and ability to respond to different situations

Context of and specific resources for assessment

Assessment must ensure access to

appropriate computers communication technology and software programs to implement marketing and promotional activities

relevant documentation such as funeral services industry business marketing strategy and plan

display equipment and pricing and ticketing systems

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of candidate implementing and monitoring marketing and promotional strategies and plans including completing relevant staff training and recording and reporting marketing results

observation of candidate planning and supervising construction and maintenance of displays according to timeframes and workplace and OHS policies and procedures

written or verbal questioning to assess knowledge and understanding of relevant workplace policies and procedures in relation to promotional activities

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the candidate

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

SIFMPRA Develop marketing strategies and activities

SIFMPR004A Develop marketing strategies and activities.

Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role

Marketing strategy may include:

Marketing plan may include:

Workplace policies and procedures may include:

Marketing materials may include:

Products may include:

Workplace display standards may include:

Relevant legislation may include: