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Elements and Performance Criteria

1. Implement marketing strategies and plans.
   • Develop an understanding of the business’s marketing strategy and marketing plan.
   • Communicate the business’s marketing strategy and specific marketing plans to team members.
   • Train staff to implement marketing strategy and marketing plans.
   • Assist in production and distribution of relevant marketing materials as required.
   • Monitor marketing plans against business’s marketing strategy and assess outcomes.
   • Prepare and distribute reports of marketing outcomes to appropriate staff.
   • Provide suggestions to improve marketing activities or results.
2. Coordinate promotional displays for funeral services products and services.
   • Identify funeral services products and services to be promoted according to marketing strategy and plans.
   • Plan and communicate display requirements according to workplace display and pricing and ticketing standards.
   • Supervise completion of construction of displays, ensuring correct pricing and ticketing.
   • Monitor replenishment of promotional merchandise and rotation of stock on display and take corrective action.
   • Assess and evaluate display presentation standards.
3. Implement marketing strategies and plans.
   • Develop an understanding of the business’s marketing strategy and marketing plan.
   • Communicate the business’s marketing strategy and specific marketing plans to team members.
   • Train staff to implement marketing strategy and marketing plans.
   • Assist in production and distribution of relevant marketing materials as required.
   • Monitor marketing plans against business’s marketing strategy and assess outcomes.
   • Prepare and distribute reports of marketing outcomes to appropriate staff.
   • Provide suggestions to improve marketing activities or results.
4. Coordinate promotional displays for funeral services products and services.
   • Identify funeral services products and services to be promoted according to marketing strategy and plans.
   • Plan and communicate display requirements according to workplace display and pricing and ticketing standards.
   • Supervise completion of construction of displays, ensuring correct pricing and ticketing.
   • Monitor replenishment of promotional merchandise and rotation of stock on display and take corrective action.
   • Assess and evaluate display presentation standards.

Performance Evidence

Evidence of the ability to:

implement and monitor marketing and promotional strategies and plans, including completing relevant staff training, and recording and reporting marketing results

communicate the plan to team members including informing them of specific pricing details and promotional activities

plan and supervise construction and maintenance of promotional displays for identified products according to timeframes, work health and safety/occupational health and safety and workplace policies and procedures.

Evidence of the implementation of two or more marketing and promotional activities to support two or more different products or services is required to demonstrate consistency of performance and ability to respond to different situations.

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Knowledge Evidence

Demonstrated knowledge of:

range of funeral services products and services

marketing principles and practices, including:

development of marketing strategies that incorporate:

method for delivery of products and services

implications for implementation of strategy

implications for review and assessment of strategy

features of the marketing plans:

aims and objectives

expected outcomes

resources

staff roles and responsibilities

implementation timeframes

types of marketing materials that are effective for the funeral services industry

visual merchandising principles, that ensure balance and visual impact and accurate depiction of product or service being promoted

stock control and display maintenance

display construction techniques, including load bearing capacity of fixtures and display areas and availability and use of materials

relevant federal, state or territory, and local government legislation and regulations relating to work health and safety/occupational health and safety and consumer protection

workplace marketing strategy and marketing plans

workplace display of products and range

workplace policies and procedures in relation to marketing and promotional activities.

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