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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Prepare for media liaison.
   • Establish purpose for contacting and liaising with the media.
   • Determine aims and desired outcomes of media liaison.
   • Identify limitations on information to be provided to the media.
   • Select appropriate media outlets to liaise with according to purpose for liaison and aims and desired outcomes.
   • Select appropriate personnel for contact within chosen media outlets.
   • Contact selected media personnel.
2. Provide information to the media.
   • Determine needs of each media outlet and balance against workplace limitations.
   • Prepare information according to media outlet’s information needs.
   • Supply prepared information to media personnel.
   • Establish and maintain ongoing relationships with media personnel.
   • Record and maintain information provided to media.
3. Prepare for media liaison.
   • Establish purpose for contacting and liaising with the media.
   • Determine aims and desired outcomes of media liaison.
   • Identify limitations on information to be provided to the media.
   • Select appropriate media outlets to liaise with according to purpose for liaison and aims and desired outcomes.
   • Select appropriate personnel for contact within chosen media outlets.
   • Contact selected media personnel.
4. Provide information to the media.
   • Determine needs of each media outlet and balance against workplace limitations.
   • Prepare information according to media outlet’s information needs.
   • Supply prepared information to media personnel.
   • Establish and maintain ongoing relationships with media personnel.
   • Record and maintain information provided to media.

Performance Evidence

Evidence of the ability to:

select appropriate media outlets and personnel according to the purpose for liaison, aims and desired outcomes and to develop a successful ongoing relationship with media personnel

prepare and present information in a format to suit the requirements of the media outlet.

Evidence of performance of two or more media liaisons is required to demonstrate consistency of performance and ability to respond to different situations.

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Knowledge Evidence

Demonstrated knowledge of:

purposes for media in the funeral industry, including:

public relations

placement of public notices

coverage of public or celebrity funeral

public relations principles, including:

types of media, including print, television and radio

role of the media in disseminating information

requirements of different media outlets regarding presentation of information, deadlines, amenities, briefing areas and media liaison personnel requirements, and bilingual personnel and information

social, religious and cultural differences and traditions in relation to public notices for funeral coverage

workplace policies and procedures relating to media liaison

federal, state or territory legislation relating to privacy and consumer protection.

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