Elements and Performance Criteria
- Extend research capability to support professional practice.
- Apply effective leadership strategies to enhance the image of the organisation and industry.
- Apply theories of design to create and support a culture of innovation and creativity.
- Use a range of research techniques and tools to generate information about design and creativity.
- Assess the ways in which theories and thinking about design and creativity may be applied in ways that provide benefits to individuals, organisation and industry.
- Promote innovation and creative practices, products or services ensuring that new ideas support the principles of sustainability.
- Develop strategies to foster a culture capable of encouraging innovation and creativity.
- Review, challenge and refine own style for modelling and supporting innovation and creativity.