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Elements and Performance Criteria

  1. Identify overall media objective and scope.
  2. Establish and develop the hair design concept for media presentation.
  3. Plan and coordinate the hair design preparations for the media presentation.
  4. Manage the completion of hair designs for the media presentation.
  5. Evaluate professional work.

Required Skills

Required skills

communication skills to

collaborate with others as part of the creative process

discuss abstract ideas with others

critical thinking and analytical skills to

analyse event objectives

develop evaluate and select hair design options for media presentations

reflect on complex issues and make judgements and decisions around those issues

evaluate own work performance in meeting media objectives

learning skills to receive and integrate constructive criticism from others

literacy skills to

interpret unfamiliar and complex information or abstract ideas

develop detailed hair design specifications and complex operational plans

numeracy skills to interpret budgetary constraints and to calculate the size and number of resources required for the presentation of hair designs

problemsolving skills to adjust to constraints limitations and respond to contingencies

selfmanagement and planning skills to plan and coordinate the hair designs for the media presentation from initial concept to realisation

technical skills to apply and adapt specialists skills relative to the presentation of hair design for media

Required knowledge

scope of research potential within and beyond traditional creative areas

different critical and creative thinking techniques and how they work in the context of creative practice

cultural sociological philosophical aesthetic political and commercial influences on hair design concepts in both an historic and contemporary context

the characteristics and interrelationships of the elements and principles of design and their effects on the style and function of innovative hair designs for media presentation

highly developed hairdressing technical skills appropriate for media presentations

project management methodologies

copyright moral rights and intellectual property issues and legislations associated with the presentation of creative work

presentation technologies relevant to presenting hair designs for the media

the roles and responsibilities of different production personnel including models makeup artists hair stylists photographers and camera operators

operational constraints for the hairdressing concept based on media presentation requirements

a range of formats for and inclusions of operational plans produced to conceive develop and realise the hairdressing concept for media presentations

risk management issues to be considered for the preparation and realisation of the hair designs for media presentations

practices to reduce environmental impacts when preparing and developing hair designs

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

planning and developing innovative and creative hair designs concepts that reflects media objectives

realising hair designs using styling techniques and finishes appropriate for optimised presentation for a variety of media presentations

complying with legislative and ethical issues in relation to the presentation of creative work

applying appropriate crosscultural communication skills and knowledge in preparing and monitoring the presentation of hair designs

monitoring and reviewing hair designs against production requirements to ensure required purpose is met

Context of and specific resources for assessment

Assessment must ensure access to

a range of real work situations which includes involvement in other related activities relevant to this environment

comprehensive and sufficient information about the client brief to allow the candidate to fully develop hair design concepts and operational plans to meet the requirements

preparation and production sites on which the candidate can work

interaction with others to reflect the communication aspects of the unit

interaction with the client and production team to reflect the onsite management aspects of the unit

a fully equipped office environment using appropriate computers software and information programs and publications to facilitate the processes involved in developing and documenting hair design concepts and operational plans

For further guidance on the use of an appropriate simulated environment refer to the Assessment Guidelines in this Training Package

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct observation of the candidate completing tasks during setup operation and post activities of the presentation of hair designs

direct observation of the candidate completing tasks during setup, operation and post activities of the presentation of hair designs

evaluation of innovative and creative hair designs onsite at the production site where the designs are managed by the candidate

review of operational plans prepared by the candidate for preparation and monitoring of the presentation of hair designs

case studies to assess ability to develop the hairdressing concepts and plans for different client briefs

evaluation of reports prepared by the candidate detailing the planning processes undertaken for the presentation of work and highlighting particular challenges and issues

written and verbal questioning or interview to test knowledge of presentation methodologies hair design options and styles for different types of presentation methodologies varying operational constraints risk management issues and minimal impact practices

review of portfolios of evidence and thirdparty workplace reports of onthejob performance

review of portfolios of evidence and thirdparty workplace reports of onthejob performance.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

SIHHTLS Provide creative leadership to the hairdressing industry


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Key objective of the media presentation may include:

product or brand marketing

individual or organisational promotion

education purposes

fashion shoot.

Media presentation may include:

photo images

digital files

video files.

Stakeholders may include:

client

product company

sponsors

suppliers and contractors

organising committees

colleagues.

Broad factors influencing the hair conceptmay include:

media objective or purpose

target audience

market and competitors

media presentation to be used

number of hair designs

equipment and resources availability

overall budget estimate.

Creative thinking techniques may include:

brainstorming

graphic organisers, such as visual maps

making associations

mind maps

visualisation.

Appropriate experts may include:

photographers

camera operators

lighting technicians

set technicians.

Presentation methodologies to be used may include:

CDs and DVDs

digital media presentations

digital and photo slide shows

digital media sequences with recorded sound

presentation cards, promotional folders

printed images

websites

interactive media.

Legal and ethical constraints may include:

legislation

regulations

codes of practice

ethical principles

policies and guidelines

society’s expectations

cultural expectations and influences

social responsibilities, e.g. protection of children, environmental issues.

Operational plan may include:

costing of all resources and materials to be provided

purchasing of resources and materials to be used

timelines

model requirements

staff and volunteering requirements

staff and volunteering roles and responsibilities

choreography

rehearsals.

Resources may include:

models

assistant hairdressers

hairdressing equipment, materials and products

makeup artists

clothing

make up

accessories.

Issues that may be addressed in risk management strategies may include:

potential non-attendance of models, staff or volunteers

lack of experience of staff or volunteers

shoot preparations and impacts of preparation to meet timelines.

Model preparations may include:

prestyling including colouring, hair in first pli

makeup application

garments and accessory fittings.