Required skills

communication and teamwork skills to

provide innovative and creative leadership to encourage and develop others effectively

display personal and professional integrity in business and client relationships

communication and teamwork skills to

work collaboratively on ideas

articulate the rationale for concepts in ways that promote constructive discussion with others

lateral thinking skills to

generate a range of innovative concepts and ideas

take a visionary approach to developing concepts and ideas

initiative and enterprise skills to proactively identify market requirements

initiative and enterprise skills to proactively identify market requirements

planning and organising skills to take account of practical issues for concept implementation

selfmanagement skills to meet deadlines

selfmanagement skills to meet deadlines

Required knowledge

broad context in which concepts are being developed

cultural social and environmental issues and impacts to be considered in developing new concepts

issues and requirements to commercialise the concept

legal requirements that affect work in a given industry context

practical and operational issues to be considered in a specific work or community context

range of broad practical and operational issues that determine whether a concept can be implemented in any context

techniques for generating creative ideas and solutions and for translating these ideas into workable concepts

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

development of hair design concepts substantiated and supported with sufficient information to allow for implementation to occur

knowledge of legal requirements that affect work in a given industry context

Context of and specific resources for assessment

Assessment must ensure access to

a range of real work situations which includes involvement in other related activities relevant to this environment

the full range of background information required to evaluate the operational factors that will affect the implementation of concepts

interaction with others to reflect the collaborative nature of the concept development process

For further guidance on the use of an appropriate simulated environment refer to the Assessment Guidelines in this Training Package

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence and thirdparty workplace reports of onthejob performance

direct questioning combined with review of portfolios of evidence and third-party workplace reports of onthejob performance

evaluation of concepts generated by the candidate of the processes used to generate and test the ideas and the material developed to support the concept

debate and discussion with the candidate to assess knowledge of the operational context and the broader factors that impact on concept development

evaluation of presentation or pitch made by the candidate in relation to a particular concept

verbal or written questioning to assess knowledge of cultural social and environmental issues and impacts to be considered in developing new concepts

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

SIHHTLS Conceive develop and realise innovative hairdressing concepts for media

Existing information that informs new hair design concept development may include:

Ways to explore ideas that are outside the boundaries of ordinary thinking may include:

Factors may include:

Relevant stakeholders may include:

Creative thinking techniques may include:

Resources may include:

Formats may include:

Creative and practical criteria may include:

Constraints may include: