This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

interpersonal communication skills to

collaborate with others regarding development of promotional strategies

iaise with suppliers through clear and direct communication

ask questions to identify and confirm requirements

use language and concepts appropriate to cultural differences

use and interpret nonverbal communication

apply literacy and numeracy skills to research characteristics of target customer bases and evaluate promotional strategies

source record and disseminate promotional information

respect and maintain privacy and confidentiality of customer information

access and use information systems as required by the role

The following knowledge must be assessed as part of this unit

pharmacy policies protocols and procedures relating to promotional strategies for pharmacy products and services including

store layout and presentation

advertising and promotions

pricingmarking down of goods including risk assessment

housekeeping for premises fittings fixtures and equipment

store product and service range to be promoted

store merchandising plan

current knowledge of availability and sources for new and existing products and services

principles of visual merchandising

project management principles including liaising with others and coordinating activities to achieve outcomes within budget and timelines

sources of information on customer expectations and market trends

research skills to collect and review information on customers and markets

communication methods and systems to operate as part of a team and provide relevant information to a pharmacist customers and other pharmacy staff as required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

applies pharmacy protocols and procedures when developing and implementing promotional strategies

collecting information on customer and market expectations

recommending promotional strategies to meet pharmacy business model

collecting and evaluating information to assess the success of strategies and make recommendations for improvement

applies basic research skills to assess market opportunities

applies knowledge of merchandising principles

liaises with pharmacy staff and product and service suppliers to meet promotional requirements within budget and timelines

respects and protects customer privacy when collecting information and communicating with customers

plans and carries out work to meet promotional requirements

Context of and specific resources for assessment

Assessment must ensure

demonstration of the development of promotional strategies for a range of products and services sufficient to demonstrate handling of a range of contingencies

performance is observed by the assessor or the technical expert working in partnership with the assessor

access to a real or simulated pharmacy environment

access to relevant pharmacy protocols and procedures

access to pharmacy policy and procedures

access to federal and state or territory legislation

access to information on merchandise or services range

access to industry codes of practice standards and guidelines

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of the candidate in the workplace researching developing and evaluating promotional strategies for a range of pharmacy products and services

written or verbal questioning to assess knowledge and understanding

role plays to confirm communication skills to communicate with customers suppliers and pharmacy team members

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification

Promotional strategies must comply with:

Promotional strategies may take account of:

Existing promotional strategies may include:

Promotional resources may include:

Promotions may include: