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Elements and Performance Criteria

1. Coordinate visual merchandise requirements.
   • Access and interpret organisational visual merchandising guidelines, and policies and procedures.
   • Communicate visual merchandising standards and display requirements to team members.
   • Plan appropriate timing for producing and dismantling visual merchandise displays.
   • Communicate roles and responsibilities for visual merchandising to team members.
   • Plan and coordinate promotional and special event displays as directed by management.
2. Supervise visual merchandise activities.
   • Supervise construction and maintenance of displays to achieve balance and visual impact.
   • Ensure display information accurately depicts product or service being promoted.
   • Ensure displays are completed with minimum disruption to customer service and traffic flow.
   • Ensure displays meet organisational standards and visual merchandise guidelines.
   • Regularly monitor replenishment of merchandise and rotation of stock and take action to ensure optimal stock levels as required.
3. Review impact of visual merchandise activities.
   • Evaluate promotions or special event displays and determine impact on sales results.
   • Report on visual merchandising activities to relevant personnel and make suggestions for improvements as required.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

follow merchandising display guidelines, and organisational policies and procedures to coordinate visual merchandise activities for two of the following:

an existing merchandise range

a new merchandise range

a seasonal merchandise range

a promotional event

discounted merchandise

for each of the above visual merchandising activities:

communicate requirements with team members

monitor visual merchandising displays and standards

report on the effectiveness of the above merchandising activities.

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Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

organisational policies and procedures for:

merchandise labelling and pricing

required stock levels

merchandise rotation and replenishment

organisational visual merchandise standards and guidelines and their application to visual merchandising activities

key aspects of relevant industry codes of practice, legislation and statutory requirements for coordinating merchandise presentation:

Australian Consumer Law

Work Health and Safety (WHS)

objectives and use of visual merchandise displays

interpretation of scaled versions of store design, layout and fixture placements

techniques for creating effective visual merchandise displays:

types of displays and their impact

display location

display lighting

display signage

fundamental elements and principles of visual design and their use in the display and merchandise of products

commercial impact of incorrect pricing both favourable and unfavourable:

customer complaints

profitability

safe work practices for displaying merchandise with particular emphasis on:

safe use of equipment

safe manual handling techniques for bending, lifting and shifting heavy items

product knowledge relevant to visual merchandise activities:

price

features

benefits.

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