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Elements and Performance Criteria

  1. Determine visual merchandising requirements.
  2. Generate options for visual merchandising concept.
  3. Present creative options.
  4. Finalise the visual merchandising concept.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

review a visual merchandising design brief and develop two different visual merchandising concept options that reflect:

target audience

brand and product objectives

commercial objectives

resourcing specifications and constraints

implementation specifications and constraints

use elements and principles of design

research local and global visual merchandising trends and use findings to inform concept development

present one of the above concept options using:

visual and verbal communication techniques

digital and non-digital representations of concept option

document one finalised visual merchandise creative concept.


Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key aspects of legal and ethical considerations as they relate to visual merchandising concept development:

copyright

intellectual property

role of a design brief in visual merchandising concept development

role of an organisational merchandise strategy in visual merchandising concept development

principles of visual merchandising and their application in visual merchandising concept development

current visual merchandising trends

sources of creative influence

key considerations made in visual merchandising concept development and common types of:

objectives

specifications

constraints

creative concept development and application of:

design processes

creative thinking techniques

innovative approaches

scalability and its role in visual merchandising concept development

techniques to determine commercial and creative feasibility of visual merchandising concepts

elements and principles of design and their application in visual merchandising:

elements of design:

texture

form

colour

space

line

principles of design:

harmony

rhythm

balance

dominance

scale

proportion

light

contrast

visual and written techniques for representing visual merchandising creative concepts

digital and non-digital methods for creating visual representations of design ideas

presentation techniques for:

story-telling

increased sensory engagement

aiding visualisation

communicating concept options:

visual

verbal

communicating to a range of audiences

managing feedback and critiquing

gaining agreement.