Elements and Performance Criteria
- Determine visual merchandising requirements.
- Access and interpret a visual merchandising design brief.
- Identify and confirm visual merchandising objectives, specifications and constraints.
- Clarify budgetary and time requirements with relevant personnel.
- Review existing visual merchandising activity and performance results to identify strengths and weaknesses.
- Research local and global visual merchandising trends and draw inspiration to inform concept development.
- Review competitor and market activity to identify trends and creative opportunities.
- Generate options for visual merchandising concept.
- Apply principles and elements of design to generate creative concept options that meet design brief or reflect organisational merchandise strategy.
- Ensure concept options reflect visual merchandising objectives, specifications and constraints.
- Challenge assumptions and traditional ways of working to generate concept options that promote diverse and innovative approaches to visual merchandising.
- Consider the need for scalability and generate concept options accordingly.
- Consider the need for consistency across channels and locations and generate concept options accordingly.
- Assess commercial and creative feasibility of concept options and make any required adjustments.
- Document visual and written representations of concept options.
- Present creative options.
- Prepare materials and documentation that support the presentation of concept options and aid audience visualisation.
- Use visual and verbal communication techniques to present creative options to relevant stakeholders.
- Promote preferred concept option demonstrating alignment to design brief or organisational merchandise strategy.
- Seek feedback from stakeholders and make any required adjustments to creative options.
- Agree on preferred concept options and ensure consistent understanding and expectations of all relevant stakeholders.
- Finalise the visual merchandising concept.