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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Develop concept implementation plan.
   • Access and review visual merchandising concept and determine implementation requirements and constraints.
   • Determine internal and external resource requirements including available budget.
   • Access and review organisational visual merchandising guidelines and standards to inform implementation plan development.
   • Identify opportunities to create cost-efficiencies and maximise use of resources.
   • Identify potential risks to be managed throughout the implementation process and develop contingency plans.
   • Identify key activities and plan the allocation of roles, responsibilities and timelines.
   • Plan product selection and inventory management.
   • Plan internal and external communication strategies for communicating implementation roles, responsibilities and timelines.
   • Develop performance criteria to evaluate the effectiveness of the concept.
   • Document an implementation plan and seek any required approval.
2. Implement the concept.
   • Communicate concept implementation plan to relevant personnel.
   • Monitor the implementation of visual merchandising concept and respond to issues as they arise.
   • Provide support and coaching to team members throughout the implementation process.
   • Photograph and document concept implementation.
   • Finalise concept according to implementation plan.
3. Review concept.
   • Seek feedback from stakeholders about concept effectiveness.
   • Evaluate concept implementation against predetermined performance criteria.
   • Review and assess effectiveness of concepts in achieving desired performance outcomes.
   • Use findings to make suggestions for future improvements.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

develop a visual merchandising implementation plan for one visual merchandising concept, detailing:

objectives

resource requirements

budgeting

product selection

inventory management

key activities and timelines

allocation of roles and responsibilities

risk considerations and contingency plans

communication strategy

performance criteria

exit strategy

oversee the implementation of one concept, by:

communicating implementation plan to others

ensuring objectives and standards are met

managing risks and issues

review visual merchandising concept performance against performance criteria to determine effectiveness and make recommendations for future improvements.

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Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key aspects of visual merchandising implementation planning:

steps in the planning process

technologies that support effective implementation planning

stakeholder involvement

managing implementation and consistency across multiple channels and locations

alignment to organisational visual merchandising guidelines and standards

implementation plan formats and key considerations:

objectives

resource requirements

budgeting

product selection and availability

inventory management

key activities and timelines

allocation of roles and responsibilities

risk considerations and contingency plans

communication strategy

performance criteria

exit strategy

internal and external factors impacting on the successful implementation of visual merchandising concepts and strategies to minimise impacts:

availability of resources and product

scalability

communication issues

budget overruns

feedback

consistency and quality across multiple channels and locations

techniques to evaluate and determine the effectiveness of a visual merchandising campaign:

profitability

operational efficiency

success in meeting objectives.

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