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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Identify visual merchandising targets.
   • Obtain and review organisational visual merchandising targets.
   • Ensure visual merchandising targets are achievable and make any required recommendations for changes.
   • Review internal and external factors that may affect visual merchandising performance and plan measures to reduce or enhance impact.
   • Review past visual merchandising performance to inform the achievement of visual merchandising targets.
   • Determine strategies for the achievement of visual merchandising targets.
   • Determine both qualitative and quantitative measures for tracking performance.
2. Achieve visual merchandising targets.
   • Implement planned strategies for the achievement of visual merchandising targets.
   • Communicate visual merchandising targets to relevant personnel.
   • Ensure availability of adequate resourcing to support the achievement of visual merchandising targets.
   • Support team members to achieve visual merchandising targets and provide feedback on performance.
   • Monitor and record the achievement of visual merchandising targets.
   • Resolve or minimise the impact of internal and external factors that may impact visual merchandising performance.
3. Review visual merchandising performance.
   • Analyse actual results against targets to identify strengths and weaknesses of visual merchandising performance.
   • Report on performance and make recommendations for improved future visual merchandising performance.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

plan the achievement of visual merchandising targets and report on performance during one visual merchandising campaign period by:

reviewing organisational visual merchandising targets and determining strategies for the achievement of:

sales per square metre

average spend and conversion rates

user-generated content

inventory levels and weeks' stock-on-hand

projected sell through rates

developing measures for performance tracking

reviewing visual merchandising performance against targets and making recommendations for future improvements.

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Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

role of visual merchandising in achieving organisational objectives

role of key retail functions that influence achievement of visual merchandising targets:

retail marketing

store operations

retail buying

store design

strategies to achieve visual merchandising targets:

traffic generation:

online

in store

retention of existing customers

engagement of new customers

increase average spend and conversion rates:

product stories

cross-selling and cross-promotion

accessorising

increased browsing and spending

user-generated content

layout and relationship to traffic flow:

product placement

precinct management

resources required to support the achievement of visual merchandising targets

common factors impacting achievement of visual merchandising targets:

internal

external

measures used to track visual merchandising performance:

qualitative

quantitative

techniques for reporting on visual merchandising performance.

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