Elements and Performance Criteria
- Determine display requirements.
- Access and review a visual merchandising concept to determine display requirements.
- Determine display purpose and desired messaging.
- Identify scaling and spatial specifications and constraints that will impact display design.
- Access creative sources of information and research display trends to draw inspiration to inform display design.
- Design displays.
- Design displays that reflect organisational merchandise strategy, style guidelines and standards.
- Plan display structure and positioning that reflects customer traffic flow and visual paths.
- Incorporate multi-sensory elements into display design to enhance customer engagement and interaction with product.
- Design displays that promote cross-selling and generate commercial benefit.
- Design displays that are structurally sound and meet work, health and safety requirements.
- Apply principles and elements of design to display designs.
- Identify resources, materials and construction techniques required to build displays.
- Identify opportunities to create cost-efficiencies and maximise use of resources.
- Produce visual representations of display designs.
- Seek approval for display designs and make any required adjustments.
- Install displays.
- Source materials and resources required to create displays.
- Select appropriate time to build displays that minimises disruption to customers.
- Apply construction techniques and use power tools to build displays.
- Ensure product availability at primary location.
- Consider product grouping based on key features, price, size and type.
- Handle stock and equipment according to safe manual handling and work health and safety requirements to prevent injury to self.
- Finalise displays and adjust as required to ensure visual appeal is maximised.
- Ensure finalised displays meet display design and work, health and safety requirements.
- Clean and tidy work area and remove excess materials and stock.
- Dispose of waste to minimise environmental impacts.