Elements and Performance Criteria
- Determine creative direction of photo shoot.
- Access and interpret requirements of a photo shoot brief and clarify photo shoot specifications and constraints.
- Research merchandise styling trends to inform photo shoot styling.
- Identify and seek input from creative sources to inspire photo shoot styling.
- Create mock-ups of styling options and make refinements to enhance visual appeal and photo shoot outcomes.
- Seek input from relevant personnel to determine final styling direction and gain required approval.
- Plan photo shoot.
- Determine photo shoot resource requirements and ensure required resourcing is available within allocated budget.
- Create a brief of images to be captured during photo shoot.
- Document a photo shoot schedule and communicate key roles and responsibilities to relevant personnel.
- Identify potential photo shoot issues and undertake contingency planning to minimise impact.
- Seek privacy agreements and permissions from talent involved in photo shoot as required.
- Style photo shoot.
- Access photo shoot location and identify and address any health and safety risks.
- Style merchandise and props according to agreed styling and photo shoot plan.
- Review and adjust lighting to enhance photo shoot in consultation with photographer and other personnel as required.
- Provide clear direction and instructions to photo shoot talent and other personnel involved in photo shoot as required.
- Adjust styling throughout photo shoot to meet creative brief.
- Confirm photos listed in brief of images are captured.
- Finalise photo shoot and restore photo shoot location to original condition.
- Review images.