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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Determine signage requirements.
   • Determine signage purpose and desired messaging and seek any required clarification.
   • Identify and confirm signage specifications, budget and constraints.
   • Access and review organisational style guidelines and standards to inform signage design.
2. Design signage.
   • Access creative sources of information and identify signage trends to draw inspiration to inform design.
   • Test and experiment with forms of imagery, typography and language that meet purpose, desired messaging and organisational styling requirements.
   • Determine the relevance and use of digital and non-digital signage types.
   • Identify resources required to produce signage and confirm feasibility and alignment with budget.
   • Determine internal and external resourcing and production requirements.
   • Identify opportunities to create cost-efficiencies and maximise use of resources.
   • Identify and action measures for achieving resourcing efficiencies in signage production.
   • Develop a production brief to provide external parties with clear and detailed signage brief.
3. Produce signage.
   • Provide a signage production brief to internal and external signage producers.
   • Review signage samples and provide feedback for improvements.
   • Produce signage using digital and non-digital signage production techniques.
   • Monitor signage production to ensure timelines are met.
   • Ensure finalised signage meets signage design.
4. Install signage.
   • Install signage and adjust as required to ensure visual appeal is maximised.
   • Monitor signage to ensure currency and accuracy of information.
   • Dispose of unwanted signage, minimising environmental impacts.
   • Correctly store unused signage to prevent damage.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

design three of the following types of signage:

price signage

promotional signage

decal signage

production information signage

directory signage

design the above signage using the following on at least one occasion:

hand drawing

digital design software

prepare a design brief and arrange the external production of one of the above signage types

use digital and non-digital techniques for the production of one of the above signage types

install signage on one occasion.

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Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

role of signage in merchandising:

promotional

pricing

information and communication

common signage types and formats of signage, both digital and non-digital:

purpose

benefits

limitations

common signage materials and production methods

key aspects and considerations of signage design and planning:

budget

materials

sizing

time-frame

imagery

quantity

finishing

typography and its role in signage:

digital typography

font styles

font sourcing

use and applicability of various fonts

imagery and its role in signage

digital design and its application in signage production

print production processes as related to the production of signage:

print sizes and formats

techniques to achieve efficiencies

printing methods

print finishes.

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