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Elements and Performance Criteria

1. Research and produce a variety of rendered finishes.
   • Select suitable render materials and media to depict the image required by the client.
   • Produce rendered simulations of plastic, reflections, timber, glass, fabric and stone where relevant to the project specification.
2. Produce design alternative concepts.
   • Utilise different drawing techniques to produce drawings that enhance a given product or retail image.
   • Produce illustrations depicting design alternatives for retail facade refurbishment.
   • Develop concept visuals for corporate trade shows and exhibitions to meet client brief.
   • Produce rendered visuals depicting a series of interior and exterior views of specified retail outlets.
3. Present concept visuals.
   • Present concept visuals in a two-dimensional visual portfolio.
   • Make written or verbal presentations in support of a visual portfolio where appropriate.

Required Skills

This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit interpersonal communication skills to present verbally to client through clear and direct communication share information use language and concepts appropriate to cultural differences use and interpret nonverbal communication negotiating design briefs with internal managers or external clients written presentation skills analysis and interpretation of client specifications producing rendered illustrations design skills

The following knowledge must be assessed as part of this unit rendering materials and media current retail shop fitting and facade design industry concept visual presentation standards

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage
Critical aspects for assessment and evidence required to demonstrate competency in this unit	Evidence of the following is essential a twodimensional visual portfolio using a broad range of visual merchandising related illustrative techniques in response to each project specification written and verbal supporting presentations and reports where relevant
Context of and specific resources for assessment	Assessment must ensure access to a real or simulated work environment relevant documentation such as project specifications information on organisation visual merchandising policy information on client requirements store and corporate image products and services
Methods of assessment	A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit observation of performance in the workplace case studies thirdparty reports from a supervisor review of a portfolio of concept visuals client reports answers to questions about specific skills and knowledge review of portfolios of evidence and thirdparty workplace reports of onthejob performance Holistic assessment with other units relevant to the industry sector workplace and job role is recommended
Assessing employability skills	Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification

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Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.
Render materials and media may include:	pastels and chalks charcoal watercolour marker pens.
Clients may include:	managers within the organisation external business customers.
Project specification may include:	design brief written instructions and communication, such as: data exchange letters emails client feedback.

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