Elements and Performance Criteria
- Determine visual merchandising guideline requirements.
- Communicate with relevant personnel to identify organisational priorities and standards for visual merchandising.
- Clarify specifications and constraints impacting visual merchandising guideline development with relevant personnel.
- Analyse internal and external operating environment including competitor activity, to identify opportunities and risks to inform visual merchandising guideline development.
- Research local and global visual merchandising trends and draw inspiration to inform visual merchandising guideline development.
- Identify challenges impacting the consistent implementation of visual merchandising standards across multiple locations and develop strategies to overcome challenges.
- Challenge assumptions and traditional ways of thinking to promote innovative thinking and creativity in developing visual merchandising guidelines.
- Develop visual merchandising guidelines.
- Develop visual merchandising guidelines using digital technologies and tools.
- Develop visual merchandising guidelines to provide clear and accurate detail of visual merchandising standards and expectations.
- Provide visual and written representations of visual merchandising standards to aid understanding.
- Detail the purpose and application of visual merchandising guidelines and how they are to be implemented.
- Consider scaling and resourcing of individual stores and provide required supporting information.
- Ensure visual merchandising guidelines links to organisational strategic objectives and priorities.
- Develop communication tools for the distribution of visual merchandising guidelines.
- Establish evaluation criteria to measure the implementation of visual merchandising standards.
- Seek input of others and test usability of visual merchandising guidelines.
- Finalise visual merchandising guidelines and seek approval.
- Implement visual merchandising guidelines.
- Communicate visual merchandising guidelines to relevant personnel and ensure understanding of standards and visual merchandising objectives.
- Provide support and coaching to team members throughout the implementation process.
- Monitor the standards of implementation against evaluation criteria and take action as required.