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Elements and Performance Criteria

  1. Research fixturing systems.
  2. Conduct merchandising analysis.
  3. Develop merchandising plans.
  4. Research, obtain and maintain mannequins.
  5. Develop fashion presentations.
  6. Develop fabric presentations.

Required Skills

This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

interpersonal communication skills to

identify and negotiate parameters of a brief

negotiate specific client needs through clear and direct communication

ask questions to identify and confirm requirements

share information

use language and concepts appropriate to cultural differences

use and interpret nonverbal communication

creative thinking skills

design application

illustration skills

report writing skills

analytical skills

fabric draping and folding skills

The following knowledge must be assessed as part of this unit

the elements and principles of design

th century store design trends

contemporary store design issues

commercially available fixtures fittings and store display equipment including styles purchase prices hire prices and methods of presentation of store mannequins

copyright and intellectual property issues and legislation and their impact on design practice

the psychological and marketable characteristics of colour in visual merchandising

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

research leading to the identification and application of merchandising fixtures and fittings

a merchandising analysis in response to client requirements

wall and floor fixture and merchandising plans that meet industry standards and address the specific needs of the retail outlet

a current file of styles purchase prices hire prices and methods of presentation of store mannequins determined through research and visits to industry suppliers

an illustrated report on the process of remerchandising a stores product

a range of fashion presentations using selected male and female mannequins

strategic visual presentations for fabric displays

answers to questions on standard procedures for the care maintenance and storage of mannequins

Context of and specific resources for assessment

Assessment must ensure access to

a real or simulated retail work environment

relevant documentation such as

OHS requirements

industry codes of practice

information and performance data on existing merchandising concepts

information and performance data on retail floor and wall fixturing systems

information on

client requirements

current merchandise range and concepts

store image

retail design trends

materials

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of performance in the workplace

a simulated retail merchandising instore design project

thirdparty reports from a supervisor

a folio of personally developed designs

an illustrated report on the process of remerchandising a stores product

client feedback

answers to questions about specific skills and knowledge

review of portfolios of evidence and thirdparty workplace reports of onthejob performance

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Merchandisers may include:

freestanding

fixed

bench styles.

Clients may include:

internal managers

external retail industry clients.

Merchandise may include:

fashion

fabrics

fashion accessories

cosmetics

confectionery

food and drinks

homewares

books.

Specific client needs may include:

gathering data on existing product holdings

producing a stock analysis related to the brief

listing current stock categories

identifying the perceived customer target market

producing an analytical written report as part one of the full merchandising plan.

Wall and floor fixture and merchandising plans may include:

entrance

exterior architecture

windows

promotional areas

signage

price points

lighting

counters

fixed

freestanding

merchandisers

fixed

freestanding

racks

storage

models

traffic patterns.

Store mannequins may include:

male

female

adults

children

infants.

Designated design principles may include:

formally balanced grouping

asymmetrical grouping

minimalist grouping

dynamic grouping

harmonious grouping

rhythmic grouping.

Compositional design themes may include:

drama

harmony

glamour

fun

formality

leisure.