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Elements and Performance Criteria

  1. Develop drawings for a given theme.
  2. Produce colour concept drawings.
  3. Give verbal presentations of design solutions.

Required Skills

This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

interpersonal communication skills to

present drawings to client

collaborate with team members to explore ideas through clear and direct communication

ask questions to identify and confirm requirements

use language and concepts appropriate to cultural differences

use and interpret nonverbal communication

creative thinking skills

problem solving

design application

manual and computer assisted rendered drawing skills

illustrative skills

verbal presentation skills

The following knowledge must be assessed as part of this unit

elements and principles of design

st century design trends

contemporary design issues

copyright and intellectual property issues and legislation and their impact on design practice

the psychological and marketable characteristics of colour in visual merchandising

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

demonstrated ability to work individually and in a team to produce colour concept drawings for a wide range of promotional themes and retail solutions

demonstrated verbal presentation skills in regard to the presentation of design and colour concepts to clients

answers to questions on retail image design

Context of and specific resources for assessment

Assessment must ensure access to

a real or simulated studio drawing environment including

studio equipment

computerbased design and illustration programs

information on

client requirements

store image

products and services

retail design trends

materials

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of performance in the workplace

a simulated retail visual merchandising design project

thirdparty reports from a supervisor

a folio of personally developed designs

client feedback

answers to questions about specific skills and knowledge

review of portfolios of evidence and thirdparty workplace reports of onthejob performance

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contexts

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Visual merchandising theme may include:

seasonal events, such as Christmas, Easter, Mother's Day, Father's Day, Valentine's Day, Spring Racing Carnival or Winter Sale

cultural themes, e.g. Tuscan, Japanese or Mexican

enterprise specific promotions, such as a birthday sale, lingerie sale, homewares sale or perfume promotion

specific product promotional events, such as exhibitions.

Clients may include:

managers within the enterprise

external business customers.

Team members may include:

other professional or technical staff.

Relevant design principles and elements may include:

direction

shape

positive and negative shape

size

tone

pattern

harmony

contrast

proportion

rhythm.

Rendering medium may include:

drawing

painting

photographs

digital output.