Required skills

communication and interpersonal skills to consult with clients

creative skills to apply elements and principles of design

illustrative and model making skills

research skills to explore desirable look size materials and functions of available materials for a range of merchandise categories

Required knowledge

elements and principles of design

current design trends

contemporary design issues

copyright and intellectual property issues and legislation and their impact on design practice

psychological and marketable characteristics of colour in visual merchandising

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

develops sample analysis of a client brief and subsequent identification of suitable materials

develops examples of personally designed merchandisers

uses colour schemes to suit specific visual merchandising promotional themes

Context of and specific resources for assessment

Assessment must ensure access to

real or simulated retail visual merchandising work environment

relevant documentation such as real or simulated client briefs

a studio environment and equipment

relevant computer hardware and software

materials

information on

client requirements

store image

store visual merchandising standards

target customers

merchandise categories

retail design trends

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of performance in the workplace

a simulated retail merchandiser design project

a folio of personally developed designs

client feedback

answers to questions about specific skills and knowledge

review of portfolios of evidence and thirdparty workplace reports of onthejob performance

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Clients may be:

Merchandise categories may include:

Principles and elements of design may include:

Illustrationsmay include:

Models of designsmay include: